Chloé unveils the new Spring Summer 2020 advertising campaign featuring the “Dree” runway style and the new “Carlina Halo”

Through the lens of David Sims, Natacha Ramsay-Levi reveals the Chloé Spring Summer 2020 campaign in a series of stills and three short films. Portrayed by three women, each chapter is introduced as an essential manifesto for the Chloé woman: a fundamental vision of femininity. 

The Chloé attitudes of sensuality, freedom and grace live through their words and movements. The main campaign style “Dree”, as featured on the runway, reflects Natacha’s search for modern elegance with a sense of ease. Its multi-lens design showcase a geometrical combination of a sleek cat-eye silhouette mounted by a rectangular lens in tone-on-tone yellow and peach colors, both recalling the Sahara-inspired color palette of the collection. The frame is embellished with a new metal temple design in a distinctive sculpted silhouette, an ode to Chloé’s jewelry collections.

This season also called for a new addition to the Maison’s iconic “Carlina” family, the “Carlina Halo”. The striking new design features a 3-piece construction with a metal mask in cut-out details which echo the recognizable concentric circles of the original “Carlina”. Through a sprayed metal foil technique, the Havana and the Gradient Brown metal mask embellish the front with gradient lenses, thus offering three elegant colorways: Gradient Brown, Havana/Gradient Blue, and Havana/Gradient Rose. The new interpretation of the iconic “Carlina” is a true testament to Natacha’s perpetual quest for new visions of femininity while staying true to what defines the Chloé woman.

Music by Jackson

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