Sitecore Cited as a Strong Performer for Digital Customer Experience by Independent Research Firm

According to Forrester, Sitecore received the second
highest score among all vendors for product strategy and ranked in the top three for current offering. Forrester further states that Sitecore is among vendors “that enable marketing and business teams to use WCM in conjunction with other components of the digital experience ecosystem to support rich, interactive, multichannel customer experiences.”

In addition to its position as a Strong Performer, Sitecore received the top score among all vendors for Engagement under its current offering. Within the Engagement category, Sitecore received the highest score possible for mobile presentation and search engine optimization. Furthermore,
Sitecore’s product strategy ranked second highest among all vendors while content authoring and e-forms received the highest possible scores.

Forrester states that “A Sitecore advantage is that it specifically built its tools to be part of the same offering – unlike [other vendors] which have had to integrate acquired technology – so the user
experience is consistent and workflows are integrated.”

“Marketers demand
more than web content management – they want to deliver personalized and relevant
experiences to each customer at every interaction point,” said Michael Seifert, CEO, Sitecore. “We were the first company to extend our core web content management technology to deliver a single, open and extensible platform that overcomes the complexity of disparate marketing systems. I believe that this recognition from Forrester validates our early momentum in recognizing the
shift in delivering pure web content to delivering multichannel customer experiences.”

Sitecore has added customer  intelligence insights to a proven web content
management platform. This powerful combination of data and content all in one platform offers a unified view of customers and prospects and precisely anticipates their needs, in real-time, to power a smarter, more personalized experience. The result is highly satisfied customers, increased
revenue, higher close rates, and larger deals and transactions.

Forrester’s Wave
report assessed the top WCM vendors on 100 criteria based on current offering, strategy and market presence. The report is based on an analysis of data from vendor surveys, product demonstrations and customer reference calls.

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