New CEO, Smeg Nordic

From January 18th Smeg Nordic presents a new CEO, Stefan Lebrot

Stefan Lebrot – new CEO Smeg Nordic

Born in southern Sweden, raised in France, but now rooted in Sweden and with a long career in sales - since January 18, 2017 Stefan Lebrot is the new CEO of Smeg Nordic (Denmark, Norway, Finland, Sweden).

Stefan comes from a position as Sales Director at Elektroskandia Sverige AB (2012-2016). Before that he has been working at Electrolux for 17 years, there he was CEO for the Swedish and Norwegian sales operations and responsible for all Business to Consumer, Business to Business and for Business to Retail channels. In all Stefan has worked 18 years in Sweden and 3 years in France and during that time, he has held a number of senior positions in the areas of product, marketing and sales for both household and professional appliances.

- I'm really looking forward to leading Smeg in the Nordic region and consolidate our position in the premium segment of household appliances for kitchen and laundry rooms, as well as developing our range for professional kitchens. This is something I'm really passionate about, says Stefan Lebrot.

Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in northern Italy. Smeg has 19 major subsidiaries worldwide (UK, France, Belgium, the Netherlands, Germany, Sweden, Denmark, Norway, Finland, Spain, Portugal, Russia, Ukraine, Poland, Kazakhstan, South Africa, USA, Australia and Mozambique), overseas offices in Hong Kong and Saudi Arabia and an extensive sales network.

For over 60 years, Smeg appliances have been widely regarded as tasteful and elegant products which combine to compliment your mood and style - thanks to Smeg's partnerships with world famous architects.

Not only does Smeg have a unique profile in terms of domestic appliances, it is also renowned in professional business sectors. The Foodservice and Instruments divisions specialize in the area of large-scale restaurant/catering appliances and electro-medical instruments respectively.

The Smeg Group, thanks to a corporate culture which dictates that maximum emphasis be placed on product quality, technology and design, is consequently known all over the globe as one of the key representatives of "Made in Italy" standards.