STI Group at Scanpack 2015

STI Group at Scanpack 2015

Kolding/Lauterbach, 2015-10-20 – ‘Expect more!’ is the message STI Group is sending to prospective customers when it exhibits its packaging and display expertise at Scanpack from 20-23 October. The company’s POS experts will focus on showing brand owners how to create a retail showcase that converts shoppers into buyers.

At stand F00:01, visitors can learn about emerging packaging and display trends.

‘ ‘Expect more!’ just means that our customers can expect more from us – more ideas, fresh impetus, and more sustainability, savings and efficiencies,’ says Henrik Svendsen, Nordic STI Group Sales. ‘Olympics 2016 is a further theme for the exhibition. We’ll be showing how successful POS campaigns can look in store, even for companies that are not official sponsors.’

Sustainable Bag-in-box impresses consumers

Wine boxes are great for spreading cheer; at least that is what many South Africans believe, having coined the affectionate term ‘happy box’. And they should know; after Sweden, South Africa is the country with the second-largest share of bag-in-box wines.

The benefits over glass bottles are clear. Bag-in-box packaging offers improved logistics with lower costs, uses less material and reduces the CO₂ footprint by up to 80%. And while conventional Bag-in-box solutions are usually just described as ‘square, functional, good’, STI Group has developed its own creative take on the concept.

And so the Jolie Carton becomes the ‘must-have’ of the season: great as a gift and fun as a party accessory or for a girls’ night in. Packaging wine in this handbag format combines elegant design with a sustainable solution. Just like a traditional style Bag-in-Box, this handbag conceals a 1.5-litre wineskin with integrated tap – meaning it stays fresh for six weeks after opening, whether chilled or not.

Expect more – Impulse Display boosts sales by 24 percent

The display design of the STI Group for Capri-Sonne was modelled on the packaging shape of the 0.33 L beverage pack with resealable closure.

In addition to ensuring perfect presentation of the brand at the POS, the display had to allow easy product access from all sides. What was important was the high stability of the display and the use of cantilevered shelves to enable placement of different varieties and flavours in one display.

The sales of the Capri-Sonne beverage packs presented in the display went up by 24 percent compared to the previous year and to the earlier version of the display. Capri-Sonne producer Deutsche SiSi-Werke considers this to be a very good development and attributes this growth in large part to the new display. The attractive presentation and the ease of removal from all sides were crucial to the success of the secondary display, says Katharina Lindner, Senior Brand Manager Deutsche SiSi-Werke.The display of 2014 also won over the jury for the innovation award ‘Goldene Welle’. The Capri-Sonne impulse display won the first spot in the ‘Sales promotion’ category.

Learn about many more successful packaging and display concepts and visit us from 20^th to 23^rd October – at stand F00:01 – at the Scanpack!

Expect more!

… for instance:

• Increase sales:      successful packaging and displays
• Sustainability: new      D-flute profile reduces storage volumes and CO2-emissions
• Finishing: the best      effects
• Modular concepts: Save      time and costs
• Olympics 2016:      Emotions at the POS
• Multi-Channel:      Optimise packaging

Contact:

STI Group

Henrik Svendsen / Sales Nordic

Tlf.: +45 76321040

Mobil: +45 40217576

henrik.svendsen@sti-group.com