Superfront press release

“We noticed a very clear pattern among our friends and acquaintances. Almost all of them had some sort of cabinet base from IKEA that they had pimped with specially made doors from a local carpenter. Many of them even added marble tops. It was a bit like seeing Ikea dressed in Prada,” says Mick Born, one of Superfront’s 3 founders.

“We simply decided to produce fronts, tops and side panels for all of Ikea’s Pax, Faktum, Metod and Bestå cabinet bases. In addition to our line of smooth coloured fronts, we have designed several etched patterns that we really like. We have also designed a number of handles, knobs and legs that fit all Ikea cabinets. These can of course also be mounted on other cabinets. With Superfront’s wide assortment of fronts and accessories, the combinations are endless. By using robust classic materials such as marble, copper, brass and leather, our clients can put together a piece of furniture that is much more exclusive than the cost.

“We are very proud of our assortment of products. We feel confident enough to say that the look and feel of our cabinets are at least as lovely as those found on the High Street. But our customers only pay a third of the price, at the most. In some cases, even less,” says Mick Born.

ESTABLISHED A FEW MONTHS AGO.

Superfront was launched in a pop-up-store in Stockholm Mood Gallery and on superfront.com on March 15th 2013. About 30 cabinets and kitchen combinations are on display at the pop-up until october 5th when Superfront will move to a permanent showroom on Tegnérgatan 5 in central Stockholm. All sales occur via the webshop - superfront.com - and the products can now be sent to Sweden, Finland, Denmark, Norway, Germany, Netherlands, Belgium and the UK. “Good taste doesn’t come with money. We want everyone with good taste and style to be able to decorate without going broke. There is a democratic philosophy behind it that we like. Flat Pack Luxury is here and it’s called Superfront,” says co-founder Sander Aarts. Most of Superfront’s production takes place in Dalarna. We use the most environmentally friendly materials that we can.

TODAY, THE COLLECTION INCLUDES

- 8 fronts with different etched patterns in all of Ikea’s door sizes.
- 8 different legs in wood, steel, brass, copper and marble.
- 7 different handles and knobs in wood, brass, copper, leather and marble.
- 12 well chosen and matching colours.
- Tops: 8mm in any colour or 20mm marble or limestone.
- Side panels: 8 and 16 mm in any colour.

THE PEOPLE BEHIND SUPERFRONT

Mick Born.
Mick studied visual communication at Berghs School of Communication and furniture design at Malmstens. He has made a name for himself as a furniture designer most noted for the cabinet Mrs Bill, an elegant cabinet with turned out corners for Karl Andersson as well as the sprawly coat hangers, Hayman, for SMD Design.

Sander Aarts.
Sander studied carpentry at Malmstens and has been running a specialist carpentry company, Aarts-Lundsjö, for the past 7 years. Aarts-Lundsjö’s clientele include Swedish clothing brand Acne for which they create all shop furnishings around the world.

Monica Born.
Monica has been in advertising for 15 years. Her creative skills has made her one of Sweden’s most award winning advertising creatives. Monica is educated at Berghs School of Communication. A huge interest in design and fashion also comes in handy when creating for Superfront.

SUPERFRONT PRESS CONTACT
Mick Born mick@superfront.com +46.733.839713
E-Mail Mick if you would like images in high-resolution pdf.