Pressmeddelande -
TargetEveryOne acquires majority stake in leading mobile marketing company
ViaNett AS is a Nordic specialist in marketing, payment and communication through SMS. ViaNett AS is one of the largest players in Norway for charity donations through the mobile channel. The company´s headquarters is in Moss, south of Olso, with 11 employees and represented a revenue of 111,6 million Norwegian Kronor in 2014.
TargetEveryOne has agreed to acquire 57 percent of ViaNett´s shares from Holton Estate AS for 31,4 million Swedish Kronor. The purchase price consists of an initial cash part of 5 million Norwegian Kronor and 26,1 million Swedish Kronor in a debt certificate. The debt certificate will then be set off against the 25 percent ownership of a new share issue of approximately 5,2 million shares in TargetEveryOne for the price of 5 Kronor per share.
An additional payment of 4 million Norwegian Kronor will be paid out on June 30th 2016.
As a result of the acquisition, TargetEveryOne will get a solid customer base in Norway and Sweden with possibilities for additional sales of TargetEveryOnes services that have an overall higher gross margin.
Jone Lövvik, Chairman of the Board of ViaNett AS, was elected board member of TargetEveryOne AB during the annual shareholders meeting June 11th 2015. Stian Laursen Skoglund will continue as Managing Director of ViaNett AS and will be a part of the executive leadership team of the TargetEveryOne group.
ViaNett and its affiliates will continue as separate legal entities.
- We are very happy to welcome ViaNett AS to TargetEveryOne and see great possibilities to grow our combined business locally and globally, says TargetEveryOnes CEO Christoffer Andersson.
- Mobile marketing is growing rapidly and we are strong in improving our customers' relations and helping them increase revenue via mobile. Our global expansion continues, both organically and through acquisitions.
- ViaNett has a solid and growing customer base which demands more than just SMS and payment services, says ViaNett AS CEO Stian Laursen Skoglund.
- TargetEveryOne has a comprehensive service offering and we can now save more than one years development through this cooperation. We can now much faster offer added value services through pictures, video and interactivity.
The acquisition is conditional upon the approval of an extra shareholders meeting held before July 15th 2015 and by a financing of TargetEveryOne to be completed before August 30th 2015.
Ämnen
- Företagsinformation
Kategorier
- cooperation
- targeteveryone
- giviamobil
- vianett as
- acquisition
- customer relations
- charity donation
- mobile campaigns
- mobile communication
- mobile landing pages
- creating relationsships
- marketing
- payment
- communications
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About TargetEveryOne AB
TargetEveryOne helps companies build better customer relations and increase sales with a user- friendly and efficient cloud service for mobile marketing. The company, listed on Nasdaq First North Sweden, started in the Nordic mobile entrepreneurial environment and now has customers and partners in over 85 countries.
About ViaNett AS
Vianett together with Sendega, which was acquired in 2014, is a specialist in SMS and mobile payments. The market for SMS business is growing. The way of communicating has been established during the past 20 years, and works today as the fastest, easiest and most efficient way of communicating short messages. ViaNett also offers payment and is a leader of donation solutions via SMS in Norway.
