New app for hunters modernising hunting

The Great Wild launches its new app today, digitalising the hunting experience. Through logging game observations and trophies hunters take the step into a social network.

With an ongoing generational shift among Sweden's 500 000 hunters there is an increased demand for a niche social network for hunters. 1000 hunters have already joined up during our testing phase and contributed to the development of the app.

"Traditionally the knowledge of game and grounds have been passed from father to son. New tools are needed when the interest for hunting grows in cities and younger generations, says Johan Eldh, CEO of The Great Wild. We're introducing the social media to hunting, forging a stronger bond between hunters in a modern way. "

The Great Wilds app also contributes to better wildlife management. Game observations creates a database that can be used by the local hunting team as well as governments to ensure sustainable wildlife management.

The Great Wild uses to power and efficiency of social media as a complement to traditional methods of collecting game data while allowing hunters to share game observations, experiences and knowledge.

Fishbrain has already been very successful in creating a niche social network for sport fishermen. The Great Wild does the same for hunters. Together do we establish Sweden as a leading nation for niche social networks.

Contact: Johan Eldh, CEO – johan.eldh@thegreatwild.com, +46(0)72 363 26 09