Pressmeddelande -

Lexington Clothing Co. - Spring/Summer 2010

Lexington Clothing now launches the Spring/Summer 2010 Collection. The brand continues with relaxed
and comfortable garments, keeping with the original concept of American casual luxury - designed in
combination with the latest trends and fashions. Inspiration for the spring collection, for both him and her, comes from the American casual life – but also from the American way of urban chic.
Strong colors in combination with white, khaki and blue are important this season, both for Man and Woman.

The materials in the Spring/Summer 2010 Collection consist of light cotton for handcrafted flirty tunics and dresses, soft-brushed jersey for hoodies and pants, thin poplins with a soft wash for an extraordinary comfortable feel for shirts and blouses, cotton and cashmere for knitted sweaters and cardigans and worn-out denim, twill and canvas for pants and shorts. Details are important! You will see embroideries and laces, but also prints and texts. Notice also the inside of the garments i.e. labels, tapes and tiny embroideries. A comfortable feeling already at first use is one of the important characteristics of Lexington Clothing, made possible by different kinds of garment washes. This season’s colors consist of a range of red, pink and coral matched with a lot of blue, white and khaki for the girls. Key garments are, beside embroidered tunics and dresses, a fantastic flowered skirt and a khaki dress.

The colors are also important for the guys this season. The range of colors goes in washed red,
coral and yellow together with basics like white, khaki and blue. The new Lexington Shirt Depot displays a variation of Lexington’s unique brushed cotton poplin shirts, classic oxford shirts and a short sleeve safari shirt. New for the summer season is a cotton-linen soft washed shirt for a casual luxury look. Brushed jersey for hoodies and pants, knitted sweaters in cotton and cashmere blends,
as well as soft jersey for t-shirts and polos and heavy washed canvas and twills for pants and shorts are
as always in the collection. All details are worth noticing – buttons, typing, prints and linings give
each garment its unique character. Key garments in the men’s collection are the coral striped
Lexington shirt, the red knitted cardigan and of course the classic chino.

The collections are complemented by accessories such as shawls, belts, a classic straw hat,
flip-flops, and canvas bags in three different sizes.

Lexington has a strong position in home decoration on the European market. The clothing business
has followed and the brand is now represented in several countries. Kristina Lindhe,
CEO and creative director, says: “Lexington Clothing naturally follows our style and the ideas we bring
from our unique tradition. This season is very colorful and very well carried out in every detail.
Our shirt collection for Man is very strong and I am pleased to present the new range for Man.
The Woman collection is flirty and easy to wear for a complete casual luxury style. This season we’ve gathered a lot of inspiration from all over America, from beaches to urban surroundings. We always work with the highest quality of fabrics and focus on natural fibers and we simply love details.”

Lexington Clothing Co. is in the premium segment with a price range equal
to other leading brands on the market. The sizes are xs – xl for women and s – xxl for men.
Pants are available in sizes 24/25” – 32/33” for women and 28/29” – 36” for men.

Visit www.lexingtonclothing.com/press for further information!

Ämnen

  • Mode

Kategorier

  • skärp
  • sjalar
  • shawls
  • belt
  • straw hat
  • linnen
  • klänningar
  • dresses
  • stickat
  • cardigans
  • shirt
  • skjortor
  • pike
  • espandrillos
  • shorts
  • bikini
  • tunics
  • tunikor
  • chinos

The Lexington Company AB was founded in 1997. The Lexington Home Collection is represented in most European countries such as United Kingdom, Spain, Holland, Belgium, Greece, Italy, Germany, Switzerland, France and all the Nordic countries, but also outside of Europe in Australia, Middle East and South Africa.

The Lexington Home Collection can be found in premium European department stores like Harrods and Selfridges in UK, KaDeWe in Germany, El Corte Ingles in Spain, Bijenkorf in Holland, Stockmann in Finland and NK in Sweden.

Lexington Clothing Co., the new apparel range from Lexington, was launched in 2008 and is today represented in around 120 retailers in Sweden, Norway, Finland.

Kontakter

Helene Johansson

Presskontakt Marketing Coordinator Press, PR 08 54 55 58 00