New PERSPECTIVES website tells the human stories at the heart of thyssenkrupp Elevator volunteer engagement

• thyssenkrupp Elevator is implementing a hands-on approach to social responsibility
• The company is inspiring and empowering employees to actively contribute their time and skills to help underprivileged youth
• PERSPECTIVES personalizes the socially responsible face of thyssenkrupp Elevator, and complements the award-winning URBAN HUB website on the future of cities

Urban mobility leader thyssenkrupp Elevator today launched its new PERSPECTIVES website to showcase the people involved in its corporate social responsibility (CSR).

PERSPECTIVES tells extraordinary tales of the ordinary people involved in the company’s various activities as program volunteers or beneficiaries. The multimedia website is attractively and accessibly designed to appeal to the general public and employees, as well as to interested companies, governments and NGOs.

Of immediate interest to PERSPECTIVES is the issue of youth unemployment. In today’s world, this is a considerable social challenge, with one-third of young people worldwide lacking access to education, training or a job of any kind. In many cases, this is simply a matter of not having the skills necessary to enter the job market.

PERSPECTIVES will focus on the continuing evolution of Project SEED – developed by thyssenkrupp Elevator and SOS Children’s Villages International – as well as on other CSR initiatives generated by the company. Begun in 2017, Project SEED provides disadvantaged young people with a comprehensive six-month curriculum designed to help them find and retain good jobs. Company volunteers lead the courses and serve as mentors and role models. In its first phase, the project aims to reach approximately 100 young people in Colombia, Brazil and in India.

The stories in PERSPECTIVES also illustrate the corporate service vision of thyssenkrupp Elevator. This augments conventional CSR by the engagement of our employees as volunteers. Corporate volunteering emphasizes the empowerment of employees to take an active role in making the world a better place, by enabling them to contribute outside the workplace within a defined framework of structured assistance, using a little bit of their time and skills – and a lot of their passion.

PERSPECTIVES illustrates compelling new ways in which companies can create a positive feedback loop – a virtuous circle – of good deeds and goodwill. thyssenkrupp Elevator strongly believes that promoting practical people-to-people assistance is good for everyone involved: those receiving the assistance, employees, and ultimately the company. Stories are now available at www.perspectives.urban-hub.com.