Tiger of Sweden opens new concept store in Cape Town

Swedish fashion brand Tiger of Sweden adds another step to their international expansion by opening a new concept store in Cape Town. The store, which opened 24th October, is one of the first of its kind world wide, with a complete new concept for the interior design. An architectural clean-cut store inspired by urban lifestyles and minimalism.

The new concept store has opened on the upper level of the V&A Waterfront build- ing, one of Cape Town’s most exclusive and prestigious shopping destinations. The store contains the entire range of Tiger of Sweden including mens- and womens- wear, shoes, accessories and the denim line, Tiger of Sweden Jeans. With its 160 square metres, the store is the third Tiger of Sweden store in South Africa, yet the first one to carry the new interior concept.

Custom made furniture of aluminium and steel combined with contrasting texture on walls and velvet panels makes an eclectic mix that relates to the Tiger of Sweden core values of professional individualism, high fashion and Scandinavian tailoring with an urban feel.

– Tiger of Sweden is in a very exciting phase right now where we focus on taking our brand outside Scandinavia and out to the international market on a higher level than before. South Africa continues to deliver over our expectations and we are very happy to be opening our third concept store, this time in Cape Town, says David Thunmarker, CEO at Tiger of Sweden. 

For more information and interviews, please contact:

Per Håkans, +46 8 546 310 00, per.hakans@tigerofsweden.se