Tiger of Sweden wraps up fashion week with tailored attitude

As tradition goes, Tiger of Sweden wrapped up the Mercedes-Benz Fashion Week yesterday with the biggest show of the week. The crowded pavilion was treated to a spring and summer collection where rebellious expression meets a muted colour palette and contemporary cut.

– Our SS14 collection is all about attitude, about being more daring and taking a stand. It is a little edgier than what we usually show, but in a way that is still characteristically Tiger of Sweden, says Tine Grandahl, who co-designs the women’s collection with Shena Neville.

The spring/summer collection 2014 focuses on the balance between an edgy look with a lot of attitude and a sublime, Scandinavian silhouette. On the catwalk, this modern collection showcased a clash between anti-fit silhouettes and traditional tailored garments across the board. Colourwise, the spring collection builds on a palette of soft pastel tones like dusty pink, purple and blue on a foundation of black, white and grey.

Structured and patterned surfaces are the focus of the spring men’s collection, in which classic garments such as the overcoat and the two-piece suit are given a contemporary twist. Key pieces include the nylon bomber jacket and the oversized coat as well as the “Irvine” jacket in a unique tartan fabric exclusively designed for Tiger of Sweden. A limited edition of the jacket will be hitting the market in spring 2014.

The women’s collection is based on a predominantly lean silhouette juxtaposed with oversized, boxy garments. Details such as heavy zippers and leather meet a pattern play of leopard, checks and stripes. Key garments include the pleated skirt, the softly tailored suit and outerwear with a raw, tailored vibe.

About Tiger of Sweden

Since 1993, Tiger of Sweden has gone from an MSEK 15 turnover to MSEK 879 for the 2012–2013 fiscal year. Tiger of Sweden is sold and marketed in 18 countries and has been part of the IC Companys Group since 2003.

For press photos and video clips from the show, please visit

www.mynewsdesk.com/se/pressroom/tiger_of_sweden
www.youtube.com/user/TigerofSwede
www.tigerofsweden.com/Press

For more information and interviews please contact

Per Håkans, Tiger of Sweden: +46 8 546 310 00, per.hakans@tigerofsweden.se
Elin Carlson, Jung Relations: +46 70 621 57 46, elin.carlson@jungrelations.com