ABBA member Björn Ulvaeus Releases Book For ABBAWORLD!

Following the opening of ABBAWORLD at Earls Court in London, the former ABBA member Björn Ulvaeus has released a book, a H. C. Andersen tinted fairy tale titled The Little White Piano, sold exclusively at the exhibition, Björn’s royalty going to Nordhoff Robbins - music therapy charity.

The story is centered around the piano, now on display at ABBAWORLD, that was used for writing so many of ABBA’s hit songs. Ulvaeus found the inspiration for the book when visiting the writing hut that he and Benny Andersson used to share in the Stockholm archipelago during the ABBA years.

"The little white piano was just standing there gathering dust in our old cabin, and after all these years it was now about to go on this amazing journey together with ABBAWORLD. The story just begged to be written," says Ulvaeus.

Magnus Danielsson, president of Touring Exhibitions, the company behind ABBAWORLD, says the book adds another dimension to the exhibition: "When we learned that Björn was going to write a book about the piano we have on display, exclusively for ABBAWORLD, we were delighted. The story reflects the humble origins of ABBA and their music and it complements our recreation of the writing hut at the exhibition in a very moving way."

The Little White Piano is available at the official ABBAWORLD store at the exhibition. A copy of The Little White Piano, signed by Björn Ulvaeus will be auctioned off at abbaworld.com. All proceeds from the auction will be donated to Amnesty International. For more information on the auction, please visit abbaworld.com.

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About ABBAWORLD
ABBAWORLD is a mind-blowing multi-media journey spanning the successful career of the Swedish supergroup ABBA through 25 rooms, bursting with music, exclusive footage, images and never-before-displayed memorabilia from the personal collections of the world’s most cherished pop icons; Anni-Frid, Benny, Björn and Agnetha.
Following the succesful opening of ABBAWORLD at Earls Court in London, January 26 2010, Dainty Consolidated Entertainment in conjunction with Touring Exhibitions will bring ABBAWORLD to Melbourne in June 2010. ABBAWORLD will continue to run at Earls Court until March. Tickets are available from www.livenation.co.uk and are priced at £22.00/£19.50 (subject to a booking fee).

For more information, please visit: www.abbaworld.com


About Touring Exhibitions
Touring Exhibitions creates exhibition experiences for all audiences and is backed by Polar Music, which is part of Universal Music Group; Eventum Exhibitions, with roots from Live Nation; Parks & Resorts Scandinavia; Synergera Rättighetsförvaltning; and an investment group led by Investering i Kunskap.

For more information, please visit: www.touringX.com