Blog post -
Improving Business Language & Writing
Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that makes them all sound identical? Business language should be distinctive and reflect the true nature and qualities of the organisation. The BBC Radio 4 programme IN BUSINESS and presenter Peter Day looks at the topic.
Contributors to this programme include Phillip Pullman, Author of the Dark Materials trilogy and Julian Stubbs, Founder & CEO of UP THERE, EVERYWHERE. Stubbs said 'At UP we are passionate about language, words and writing and this programme really makes the point that it should be no different when it comes to business language.'
Listen to the podcast here.
http://www.bbc.co.uk/programmes/b010y316
Related links
Topics
- Culture
Categories
- branding
- social media
- reklam
- city branding
- place branding
- identity management
- design
- advertising
- marknadsföring
- marknadsföring kommunikation
- destination branding
- branding stockholm
- up there everywhere
- graphic identity
- julian stubbs
- phillip pullman
- bbc radio 4
