Stockholm Cloud Agency Opens UP in New York

UP THERE, EVERYWHERE, the global cloud based agency, has opened a new Creative Space in SoHo, New York. The facility is in a shared space at 568 Broadway, SoHo. 

Julian Stubbs, CEO of UP, said 'We don’t talk about offices at UP – we see it as a Creative Space. An inspiring place where we can work together as needed and to meet our clients. Our new space in SoHo is perfect for us in those respects.’ 

This is the second Creative Space the cloud based agency has opened this year, the first being in May in Stockholm, Sweden, where the company was founded in 2011. UP has plans to open two more Creative Spaces within twelve months.

Stubbs continues ‘We all know that the concept of the office is changing rapidly, well at UP we are part of driving that change. 

We find traditional offices too inflexible, too hard to find and too expensive. We prefer our people to work remotely whenever possible to avoid the misery of a daily commute. For many this can be the worst part of a job, added to that we actually achieve much better productivity working the way we do – for our clients and our own people. Finally there is the not insignificant environmental benefit of people working remotely the majority of the time.’ 

Stubbs goes on to add ‘Nowadays thanks to the cloud, mobile telecoms, ubiquitous WiFi, together with the increasing irrelevance of heavy-duty equipment such as photocopiers and desktop PCs, the traditional office is fast becoming redundant for many companies and workers. For UP it’s a thing of the past.

Stubbs points to examples of the success of remote working. ‘President Barack Obama’s first inauguration speech was written by 27 year-old Jon Favreau sitting in a Starbucks. Michael Acton Smith invented the popular children’s virtual world Moshi Monsters in his local Caffè Nero. And JK Rowling, the novelist behind Harry Potter, believes a café is the best place in the world to write. I’m with her on that one’ said Stubbs.