The Inbound Marketing Revolution Hits Sweden

While Inbound & Content Marketing has been widely adopted in the US over the past few years, European businesses are now starting to realise the potential benefits of this marketing approach, which encourages businesses to provide valuable, search-friendly information that helps consumers in their buying decisions, instead of pushing products.

To put Inbound Marketing into practice, businesses need to create Personas (story-based representations of their most common customers), commit to creating and distributing content that help these Personas solve their problems, educating them to the point where they are ready to chose a vendor, and come to an agreement with their sales department on when it’s time for inbound leads to be approached as potential customers.

UP THERE, EVERYWHERE is committed to helping Scandinavian businesses grow, both domestically and internationally, using non-interruptive marketing methods, and will host an informative breakfast seminar on April 14th, focusing on the key elements of Inbound & Content Marketing. At the end of the seminar, you will have a better understanding of how you can apply an inbound strategy to your business. 

The seminar takes place at the Nordic Light Hotel in Stockholm, 5 minutes walk from Central Station, between 7.45 AM and 9.45 AM. More information can be found via the link below.

page.upthereeverywhere.com/inbound-breakfast-seminar-registration-0