W SOCIETY WANTS TO REVOLUTIONIZE THE WATCH INDUSTRY WITH ITS STRAPS

The young and exciting new fashion brand W Society launches its world-first collection of watches with a new kind of strap that stands out and is super easy to change to completely transform the look of your watch.

"We just felt that watches always come with plain leather, steel or nato straps. On top of that you have to buy a new watch every time you want a new look or to match a new outfit” says Jonathan Liedman one of the co-founders.

There is no lack of watch brands on the market but W Society claim that they have identified a missing piece of the puzzle. They want to revolutionize the watch industry with their straps. They have a calf leather underside and fine cotton on the upper side decorated with beautiful prints. The collection contains classic prints such as anchors, stripes, dots and a henna pattern. The straps do not only have a unique look they also offer the opportunity to complement your unique style. Match your style and outfit with the perfect strap for the occasion, or as W Society put it - "One watch with one strap for every mood, style and occasion”.

”We know there's interchangeable straps out there but you need tools to change them. Our straps have speed pins which allows you to change strap in seconds and without any tools. Simply push the speed pin on the strap to completely change the look of the watch any time, any place. It’s never been this easy” says Jonathan Liedman one of the co-founders.

Take a sneak peak at the website before the world premiere: www.thewsociety.com