Way26 signs a cooperation agreement with the Federation of Estonian Student Unions (ISIC)

Way26 signs a cooperation agreement with the Federation of Estonian Student Unions (ISIC), Stockholm 2011-12-19

 ISIC Estonia and Way26 signed a cooperation agreement whereby Way26 will operate a branded daily deal site customized for the student population. ISIC will promote the site through its existing marketing channels to drive ISIC members to the website while Way26 uses its sales team to source attractive deals catering to students.

 "With our platform ISIC will enhance the students quality of life through attractive deals offered on relevant services and products”, says Janek Skoglund, CMO of Way26. "Not only is this a new channel to offer exclusive deals for ISIC members, it is the first accountable advertising solution for small businesses and advertisers wanting to reach the student population."

 "ISIC is glad to offer Way26's platform to our members" says Garry Koort, COO of ISIC. "These Daily Deals provide extra value to many card holders and it also gives a potential new customer base to our existing advertisers."

About ISIC

The International Student Identity Card (ISIC) Association is the not-for-profit member organization behind the International Student Identity Card, the only internationally accepted proof of student status. The ISIC card is endorsed by organizations such as UNESCO, the European Commission and the Andean Community of Nations. In addition universities, academic institutions, student organizations, national governments and ministries of education around the world recognize the card. The ISIC card is distributed to more than 4.5 million full-time students in 121 countries every year. Estonia is one of those countries. It provides students with access to a wealth of specially negotiated student services and discounts, online and offline, thus supporting them throughout their student career.

About Way26

Way26 is a supplier capable of offering unique, turnkey purchasing web platforms for retail players, e-commerce, media or existing couponing ventures. The offer includes an intuitive web interface; customizable to the needs of partners, full back office system, friendly management practices of merchants and customers, campaign publishing tool and reporting tool. With Way26:s full hosting service, there is no need to invest in technical configurations or server management. With SSL certification, Way26 guarantees its partners a safe online payment process. For more information visit: www.Way26.com