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100 million mobile users unlocked for TV advertisers with Widespace’s new video technology
Widespace, Europe’s leading mobile brand advertising company, launches a new ad format called StreamView. It utilizes the company’s new auto-playing technology to combine the creative possibilities of video ads with substantial reach across premium sites and apps. This makes it possible to reach users, who are rapidly turning away from linear TV, with high impact branding campaigns.
The decline of linear TV viewing is creating huge problems for traditional TV campaigns, especially those targeting younger audiences. StreamView helps TV advertisers reach their audiences where they’re spending their time: on mobile devices.
“Due to the transformation from linear TV to streaming video, advertising needs to include high reach online & mobile video solutions that offer strong brand building capabilities. Widespace continues to lead development in this area by its new mobile StreamView format with in-screen start & stop functionality. It will have a major impact in shifting TV and online video spending into mobile”, says Johan Pettersson, Digital Director at Starcom.
StreamView is designed to deliver video ads placed on premium sites and apps, and are automatically played when displayed on the screen. The video is muted as it begins to play and it’s displayed in a format that minimizes data usage for users. If the user clicks on the video then it continues to play in high resolution, full screen, and with audio.
“StreamView is an outstanding brand building format that will now be available across our premium publisher partners, reaching over 100 million users in Europe”, says Patrik Fagerlund, CEO, Widespace.
“The advertiser pays per view, a payment model based on in-screen ads. Widespace technology is unique as it also includes support for iPhones on mobile web, which means that we deliver these ads across all platforms”, Fagerlund continues.
StreamView adds to Widespace’s portfolio of products which support TV advertisers in reaching users who spend less time watching linear TV and more time online and on multiple screens.
Visit our product page to read more about StreamView.
For more information, please contact:
Patrik Fagerlund, CEO Widespace
Phone: +46 70 417 63 13
E-mail: patrik.fagerlund@widespace.com
Ämnen
- Data, Telekom, IT
Widespace, the key to better brand engagement
Widespace is the leading mobile brand advertising company in Europe, creating powerful bonds between brands and their audiences. We do this by combining engaging ad formats in premium placements delivered by our unique Brand Algorithm. Widespace drives brand awareness and purchase intent and reaches over 100 million smartphone users on their favourite sites and apps - generating great results for brands and publishers alike. Widespace was founded in Sweden in 2007, and is now present in nine countries across Europe.
