61ST WORLD NEWSPAPER CONGRESS

The Congress is a 'total' newspaper event bringing together over 1,500 publishers, chief executives, managing directors - and the most ambitious managers from all levels of the industry, from at least 110 countries. Suppliers of services to newspapers are very welcome, whether as exhibitors or participants. 61ST WORLD NEWSPAPER CONGRESS: The Schedule Sunday, 1 June 2008 9h30 - 12h30: The Annual Press Freedom Round Table 'Offending, Shocking, Disturbing - A Free Press Right?' The Annual Digital Media Round Table How to Grow Multi-Media Audiences and Revenues The Annual Young Reader Round Table Winning Strategies for Engaging a New Generation 19h30 Welcome Reception at Göteborgs Opera House. Entertainment by the Göteborgs Opera House orchestra, ballet and solo artists. Monday 2 June All Congress sessions take place at Svenska Mässan (The Göteborg Convention Centre), Mässans Gata 20, Göteborg 10h00 - 12h00 Opening Ceremony Welcome addresses by: - Chairman, Swedish Newspaper Publishers Association - His Majesty, King Carl XVI Gustaf of Sweden - Gavin O'Reilly, President, World Association of Newspapers Presentation of the 2008 WAN Golden Pen of Freedom by George Brock, President, World Editors Forum to Li Changqing, Deputy News Director, Fuzhou Daily, China 12h00 - 13h45 Opening of Info Services Expo 2008 & Lunch 14h00 - 14h40 World Trends in the Newspaper Industry: An Update Timothy Balding, Chief Executive Officer, WAN Business Session Themes The strategy guru Michael Raynor, a speaker at the 2007 WAN Congress, said that "the most successful papers of the next decade are likely to be those that continue to launch new ventures NOT as replacements for the newspaper, or as catalysts for its imminent transformation, but instead as options on future shifts in response to changes that today can only be dimly imagined". This perspective seemed a good and wise basis on which to launch discussions and presentations at the 2008 event, which will demonstrate that newspapers are a progressive industry, on the move towards expanded audiences and the promise of important new revenues. Senior executives from a wide range of newspaper companies will present case studies which explore the numerous issues which arise from fact that Newspapers are a Multi-Media, Growth Business: - What are the best strategies for growing audience, in print and online? - What are the best strategies for increasing both print and digital advertising - and what growth can be expected? What management, infrastructure and processes are necessary to sell advertising for a portfolio of products, as opposed to a single newspaper title? - How can the new reach attained by newspapers through their combined print & digital operations be monetized? Many newspapers dominate their print and digital markets - how can they turn this into better profit? - Newspapers are the Content Kings! How can the unique content gathered by newspapers, which have the strongest journalistic teams in any media, be exploited through the full range of new distribution channels? And, vitally, what can be sold and what has to be free? - Can and should newspaper brands be integrated in the digital world or should we expect disaggregation? - What changes are underway to better measure combined print and digital reach? What is audience aggregation and how does a newspaper build its product portfolio? - What are some of the winning new products and acquisitions that successful newspapers have added in recent times? - The search engines: friend or foe? Is the continued growth and diversification of the big search companies an opportunity for newspapers, through partnerships for example, or a long-term threat to their revenues?. 14h45 - 18h00 First Session Newspapers: A Multi-Media, Growth Business Session Chairman: Bengt Braun, Vice Chairman, Bonnier, Sweden Newspapers in the U.S. - The next 5 years - Dean Singleton, Vice Chairman & Chief Executive Officer, MediaNews Group, Inc., United States Innovative and Effective Strategies in the Multi-Media World - Nelson Sirotsky, President & CEO, RBS Group, Brazil Newspapers - From Web to Web - Tim Bowdler, Chief Executive, Johnston Press, United Kingdom Special Guest Speakers: The environment as a business opportunity - Leif Johansson, CEO AB Volvo - Fredrik Arp, CEO Volvo Car Corporation Volvo Cars - Brand & Marketing Strategy 19h30 Dinner and entertainment at Trädgårdsföreningen park and horticultural garden. Tuesday 3 June 8h45 - 10h15 Second Session: Shaping the Future of the Newspaper Presentation of the best from the 2008 strategy reports of WAN's major SFN research project, analyzing developments and opportunities in the press industry . Highlights will include the results of a 'Scenario Planning' process engaged by WAN to look at the threats, opportunities and possible disruptions lying ahead for the newspaper industry - and identifying a series of 'roadmaps' to help publishers anticipate change. Other features of the session will be a reports on insights from the WAN's 2nd World Digital Media Trends survey, successful strategies to engage young readers, and how to maximize revenues from news content. 10h45 - 12h30 Third Session: Newspapers: A Multi-Media, Growth Business Session Chairman: Ivar Rusdal, Editor-in-Chief, Jaerbladet, Norway Gazzetta dello Sport: the leading multimedia newsbrand for Sport infotainment - Giorgio Valerio, Managing Director, RCS Quotidiani, Italy The Eenadu Story - Evolving Strategies - Inspired Innovations - I. Venkat, Board Director, Eenadu, India Always On - Our Media Customer of Tomorrow - Sara Öhrvall, Head of Research & Development Senior Vice President, Bonnier AB 12h30 - 14h00 Lunch 14h00 - 16h30 Fourth Session: Newspapers: A Multi-Media, Growth Business Session Chairwoman: Lena Herrmann, President, Dagens Nyheter AB, Sweden - Tomas Brunegard, CEO, the Stampen Group, Sweden Ready to change: cross-media sales and integrated news operations - Per Lyngby, Managing Director/Editor-in-Chief, Nordjyske, Denmark De Persgroep Publishing: a new business model for the newspapers of De Persgroep - Christian Van Thillo, Chief Executive Officer, De Persgroep, Belgium 16h30 - 17h30 Special Session Youth Media 'DNA': What the Young Want From Newspapers & Other Media A session on the most critical and elusive newspaper audience - young people. Presentations of the latest research on the media habits of youth, including the first insights from WAN's international study 'Youth Media DNA'. How interested are the young in news? Who are our main competitors for their hearts and minds? Do they prefer free or paid publications? What more do the young demand from editors and publishers? Youth Media DNA. Decoding young readers as news and information consumers - Robert Barnard, Partner & Founder, D-CODE, Canada What drives young people's media behaviour? - Anna Serner, CEO & Managing Director, Swedish Newspaper Publishers Association, & Katarina Graffman, Ph.D., Cultural Anthropoly, Inculture AB, Sweden Evening free Optional: Cocktail from 17h30 to 19h30 at Filmstaden Bergakungen, hosted by the Bonnier AB media group. Filmstaden Bergakungen is the biggest and most modern cinema complex in the Nordic region. Wednesday 4 June 8h00 - 10h30 Fifth Session: Protecting Publishers Interests A short summary of actions and projects to protect newspaper content investments, including the Automated Content Access Protocol and media rights to cover public events. Session Chairman: Anders Ahlberg, Editor-in-Chief, Medievärlden, Sweden Control your content! Adopt ACAP - Gavin O'Reilly, Chief Operating Officer, Independent News & Media Sports rights, editorial wrongs - Dominic Young, Director of Editorial Services, News International, United Kingdom Newspapers: A Multi-Media, Growth Business How the Figaro Group, a 200 year old press media group, makes 20% of its turnover online while still investing offline - Francis Morel,Managing Director, and Pierre Conte, Deputy Managing Director/New Media & Advertising, Le Figaro Group, France Successful transformation of a traditional newspaper to a profitable multimedia organization positioned for further growth - Per Axel Koch, Chief Executive Officer, Adresseavisen, Norway 10h45 - 12h00 Sixth Session: 2008 Global Report on Innovations in Newspapers by the Innovation International Media Consulting Group. The next edition of the report - and the conference presentation - will focus on new supplements and magazines that sell more newspapers; on what works (and doesn't work) in free newspaper publishing; on training for the multi-media era; on a review of the Scandinavian newspaper markets; on multi-media newsroom management - and much else. Presented by Juan Senor and the team of Innovation consultants. (Joint session with the World Editors Forum). 12h00 - 13h00 WAN Annual General Meeting (open to all participants) 13h00 - 14h00 Lunch 14h00 - 16h00 Seventh Session: Newspapers Facing Change Session Chairman: Lennart Wiklund, Senior Vice President, Bonnier Group, Sweden Daily press trends - from a supplier's perspective - Arne Wallin, President, Holmen Paper How press groups are using outsourcing (editorial, advertising, digital) to reduce costs and streamline their businesses. Outsourcing - what news agencies can do for your business - Tony Watson, Editor-in-Chief, The Press Association, United Kingdom It's still your business - Joe Webb, Deputy Managing Director, Independent Newspapers (Ireland) Ltd. Business Re-engineering in the Newspaper Industry - Philip A. Shepherd, Partner, PricewaterhouseCoopers, United Kingdom 19h30 Gala dinner and entertainment at Eriksberg Hall, a converted shipyard on the waterfront.