Sokos Department Stores and Indiska Fashion and Home Furnishing Shops Among First Retailers in Finland Making Friend-to-Friend Gift Giving an Everyday Event.

Europe’s social gifting phenom Wrapp is starting service today in the U.S. with some of the world’s largest retailers, offering Facebook users a new fun and easy way to give, receive and redeem free gifts and promotional gift cards, and allow their friends to contribute to the presents.

Wrapp, the first social gifting app for giving your Facebook friends free gift cards to top retailers, is coming to Taiwan and other major markets throughout Asia. Wrapp makes it fun and easy to give, receive and redeem gift cards using mobile devices or the Web, and allows Facebook friends to contribute to the presents.