- PR Manager PUMA Nordic
Rockingham, United Kingdom (19th August 2014) – How many questions can Lewis Hamilton answer whilst driving one lap at full speed around a race track? British comedian James Corden attempted to find out and curb his fear from the passenger seat, as the MERCEDES AMG PETRONAS driver took a morning out from F1 before the summer break.
Herzogenaurach, Germany (7 August 2014) – PUMA has formally launched its new brand platform, Forever Faster. With the mission to become the Fastest Sport Brand in the World, Forever Faster will be driven through a comprehensive global multi-media marketing campaign that includes a TVC spot featuring some of the World’s finest sporting personalities.
London, United Kingdom (10 July 2014) – PUMA has introduced the much-anticipated Arsenal Football Club kits for the 2014/15 football season. The Home, Away and Cup kits were revealed through a spectacular 20m high water projection on the River Thames viewed from the North Bank, transforming the EDF Energy London Eye into the iconic Clock End.
JUNE 2014, In a summer when football becomes the topic of conversation around the world, evoSPEED one of PUMA's most innovative football boots, gets a street and fashion inspired makeover. PUMA have teamed up with a handful of their most prestigious partners to create four different takes on this modern classic. BAPE, COLETTE, ALIFE and KITH have all interpreted the boot in their own unique way.
Herzogenaurach, Germany (27th May 2014) – As international teams prepare for the upcoming show-down in Brazil, PUMA took the chance to create some exclusive interview videos with four of the hottest players of the tournament. Mario Balotelli, Sergio Agüero, Cesc Fàbregas and Marco Reus offer their most intimate insights by interviewing themselves, revealing their personal hopes, beliefs and World Cup expectations.
Find out what Reus expects from his first World Cup, why Agüero believes Lionel Messi dreams about being like him, what makes World Cup winner Fàbregas still hungry for more and why Balotelli has such endless belief in himself. Seven films featuring these football superstars can be embedded through the links inserted below (many subtitles available).
Two weeks ago, PUMA revealed Tricks, the new colourful interpretation of its evoPOWER and evoSPEED football boots, with a pink right boot and blue left boot. The new PUMA ‘Tricks’ boots and their unusual look represent the unshakable confidence of players who wear them, and evoke their potential to do the unbelievable. Balotelli, Fàbregas, Agüero, Reus and many other PUMA players including Radamel Falcao, Olivier Giroud, Gianluigi Buffon and Yaya Touré will wear the boot on pitch in Brazil.
With its unique look, PUMA ‘Tricks’ is a key product element within the Sport Brand’s Football Marketing campaign ‘The Nature of Believing’ that places the power of belief right at the heart of the sport. Players who wear ‘Tricks’ strongly believe in themselves, and not only strive to stand out on the pitch, they want to stand out forever and make history.
Marco Reus 1:
Marco Reus 2:
Sergio Aguero 1:
Sergio Aguero 2:
For further information please visit news.puma.com , where imagery, videos and further press materials can be downloaded.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest competitors on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
Herzogenaurach, Germany (27th May 2014) – As international teams prepare for the upcoming show-down in Brazil, PUMA took the chance to create some exclusive interview videos with four of the hottest players of the tournament. Mario Balotelli, Sergio Agüero, Cesc Fàbregas and Marco Reus offer their most intimate insights by interviewing themselves.
Herzogenaurach, Germany (14th May 2014) – The right boot is pink, the left boot is blue. PUMA today revealed Tricks, a new colourful interpretation of its evoPOWER and evoSPEED football boots, made for the unbelievable at the 2014 FIFA World CupTM in Brazil.
MAY 2014, The PUMA King by Alexander McQueen sees the collaborative pair celebrating the process of design and manufacture as well as the beautiful game itself with two limited edition boots.
Herzogenaurach, Germany (5 March, 2014) – PUMA has revealed the new national kits for its eight partnered teams heading to Brasil this summer. The home and away kits for Italy, Switzerland, Algeria, Cameroon, Ghana, Ivory Coast, Chile and Uruguay were all released this week with each federation wearing their new strips today for their friendly games as they prepare for the FIFA World Cup.
Herzogenaurach, Germany (3 March, 2014) – Ahead of Chile’s friendly game against Germany this week, PUMA has launched the new official Chile home and away playing kits for the 2014 FIFA World Cup. The team will wear the new kit on pitch this Wednesday when they play against Germany in Munich.
Herzogenaurach, Germany (3 March, 2014) – PUMA today launched the new official home and away play kits for the Swiss National team, who are preparing for their tenth appearance in the FIFA World Cup. The new home kit will debut on pitch this Wednesday in St. Gallen when the Swiss National Team play against Croatia.
PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in... Visa mer
PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com