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PUMA ny huvudsponsor till Hammarby Fotboll

Pressmeddelanden   •   2014-11-10 19:29 CET

Hammarby Fotboll utökar samarbetet med PUMA. Parterna är överens om ett fyraårigt avtal där PUMA blir huvudsponsor. Det nya samarbetsavtalet träder formellt i kraft från årsskiftet.

PUMA  är ett av världens starkaste varumärken inom fotboll och Hammarby Fotboll en av Nordens populäraste klubbar. PUMA ser bland annat det nya avtalet som en viktig del i att stärka sin position i Stockholmsområdet, och i Norden i stort.

- PUMA är mycket glada och stolta över att vi nu fördjupar samarbetet med Hammarby Fotboll. I PUMAs  ambition att vara Forever Faster blir Hammarby en viktig partner i vårt mål att befästa och förstärka vår position inom svensk fotboll. Med Hammarbys stora popularitet och positiva varumärke ser vi stora möjligheter att öka vår närvaro och framgång i Norden, Sverige och Stockholmsområdet. Vi tror också att våra produkter tillsammans med vår kunskap och organisation kommer att kunna stötta Hammarby Fotboll i deras strävan att bli en av toppklubbarna inom svensk fotboll, meddelar Rickard Kull, Nordisk Marknadschef för PUMA.

Hammarby Fotboll och PUMA har samarbetat tidigare, och de senaste säsongerna har klubbens spelare spelat i PUMA-skor och använt PUMAs bollar. Nu kommer de även att vara klädda i PUMA-kläder både till match och träning.

- Vi är väldigt glada över att PUMA valt att bli huvudsponsor till oss. Vi har haft ett utmärkt samarbete sedan tidigare och känner varandra bra. De senaste åren har samarbetet rört skor och bollar – men från januari 2015 tar PUMA alltså över hela materialsidan. Det här rör sig om ett långsiktigt samarbete där vi och PUMA kommer att ha ett nära samarbete för att bli två mycket framgångsrika krafter inom svensk fotboll, säger Henrik Kindlund, vd Hammarby Fotboll.


PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com


Hammarby Fotboll utökar samarbetet med PUMA. Parterna är överens om ett fyraårigt avtal där PUMA blir huvudsponsor. Det nya samarbetsavtalet träder formellt i kraft från årsskiftet

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PUMA AND SNEAKERSNSTUFF COLABORATE WITH SWEDISH DESIGN COLLECTIVE 10-GRUPPEN ON A TRIO OF LIMITED EDITION SUEDES TO CELEBRATE THE RETAILERS 15TH ANNIVERSARY

Pressmeddelanden   •   2014-11-07 14:00 CET

NOVEMBER 2014, Sneakersnstuff grow from their first store, in a southern Stockholm backwater, to collaborating with the biggest brands in the world. To celebrate the brand’s 15th anniversary they have partnered with PUMA and 10-Gruppen to produce a collection of exclusive PUMA Suedes.

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LEWIS HAMILTON GIVES FASTEST EVER INTERVIEW

Pressmeddelanden   •   2014-08-19 13:02 CEST

Rockingham, United Kingdom (19th August 2014) – How many questions can Lewis Hamilton answer whilst driving one lap at full speed around a race track? British comedian James Corden attempted to find out and curb his fear from the passenger seat, as the MERCEDES AMG PETRONAS driver took a morning out from F1 before the summer break.

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PUMA INTRODUCES FOREVER FASTER

Pressmeddelanden   •   2014-08-07 06:30 CEST

Herzogenaurach, Germany (7 August 2014) – PUMA has formally launched its new brand platform, Forever Faster. With the mission to become the Fastest Sport Brand in the World, Forever Faster will be driven through a comprehensive global multi-media marketing campaign that includes a TVC spot featuring some of the World’s finest sporting personalities.

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PUMA INTRODUCES THE ARSENAL HOME, AWAY AND CUP KITS FOR 2014/15 FOOTBALL SEASON

Pressmeddelanden   •   2014-07-11 08:04 CEST

London, United Kingdom (10 July 2014) – PUMA has introduced the much-anticipated Arsenal Football Club kits for the 2014/15 football season. The Home, Away and Cup kits were revealed through a spectacular 20m high water projection on the River Thames viewed from the North Bank, transforming the EDF Energy London Eye into the iconic Clock End.

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PUMA COLLABORATE WITH BAPE, COLETTE, ALIFE AND KITH ON A LIMITED EDITION PUMA EVOSPEED FOOTBALL BOOT

Pressmeddelanden   •   2014-06-02 14:00 CEST

JUNE 2014, In a summer when football becomes the topic of conversation around the world, evoSPEED one of PUMA's most innovative football boots, gets a street and fashion inspired makeover. PUMA have teamed up with a handful of their most prestigious partners to create four different takes on this modern classic. BAPE, COLETTE, ALIFE and KITH have all interpreted the boot in their own unique way.

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BALOTELLI, AGÜERO, FÀBREGAS AND REUS INTERVIEW… THEMSELVES!

Pressmeddelanden   •   2014-05-27 12:00 CEST

Herzogenaurach, Germany (27th May 2014) – As international teams prepare for the upcoming show-down in Brazil, PUMA took the chance to create some exclusive interview videos with four of the hottest players of the tournament. Mario Balotelli, Sergio Agüero, Cesc Fàbregas and Marco Reus offer their most intimate insights by interviewing themselves, revealing their personal hopes, beliefs and World Cup expectations.

Find out what Reus expects from his first World Cup, why Agüero believes Lionel Messi dreams about being like him, what makes World Cup winner Fàbregas still hungry for more and why Balotelli has such endless belief in himself. Seven films featuring these football superstars can be embedded through the links inserted below (many subtitles available).

Two weeks ago, PUMA revealed Tricks, the new colourful interpretation of its evoPOWER and evoSPEED football boots, with a pink right boot and blue left boot. The new PUMA ‘Tricks’ boots and their unusual look represent the unshakable confidence of players who wear them, and evoke their potential to do the unbelievable. Balotelli, Fàbregas, Agüero, Reus and many other PUMA players including Radamel Falcao, Olivier Giroud, Gianluigi Buffon and Yaya Touré will wear the boot on pitch in Brazil.

With its unique look, PUMA ‘Tricks’ is a key product element within the Sport Brand’s Football Marketing campaign ‘The Nature of Believing’ that places the power of belief right at the heart of the sport. Players who wear ‘Tricks’ strongly believe in themselves, and not only strive to stand out on the pitch, they want to stand out forever and make history.

YouTube Links:

Marco Reus 1:

https://www.youtube.com/watch?v=Z3boahd1eks

Marco Reus 2:

https://www.youtube.com/watch?v=Sbu1VLtvJpc

Mario Balotelli:

https://www.youtube.com/watch?v=uNTG6KG0qJk

Cesc Fabregas:

https://www.youtube.com/watch?v=kdpdpUg5lkI

Sergio Aguero 1:

https://www.youtube.com/watch?v=TkBIMDFZ9y4

Sergio Aguero 2:

https://www.youtube.com/watch?v=qUQCAAubxYc


For further information please visit news.puma.com , where imagery, videos and further press materials can be downloaded.

#startbelieving


PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest competitors on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com


Herzogenaurach, Germany (27th May 2014) – As international teams prepare for the upcoming show-down in Brazil, PUMA took the chance to create some exclusive interview videos with four of the hottest players of the tournament. Mario Balotelli, Sergio Agüero, Cesc Fàbregas and Marco Reus offer their most intimate insights by interviewing themselves.

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PUMA TRICKS RELEASED AHEAD OF 2014 FIFA WORLD CUP

Pressmeddelanden   •   2014-05-14 10:00 CEST

Herzogenaurach, Germany (14th May 2014) – The right boot is pink, the left boot is blue. PUMA today revealed Tricks, a new colourful interpretation of its evoPOWER and evoSPEED football boots, made for the unbelievable at the 2014 FIFA World CupTM in Brazil.

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PUMA COLLABORATE WITH ALEXANDER MCQUEEN FOR THE LAUNCH OF THE PUMA KING BY ALEXANDER MCQUEEN

Pressmeddelanden   •   2014-05-07 19:23 CEST

MAY 2014, The PUMA King by Alexander McQueen sees the collaborative pair celebrating the process of design and manufacture as well as the beautiful game itself with two limited edition boots.

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PUMA LAUNCHES NATIONAL KITS FOR 2014 FIFA WORLD CUP™

Pressmeddelanden   •   2014-03-05 17:00 CET

Herzogenaurach, Germany (5 March, 2014) – PUMA has revealed the new national kits for its eight partnered teams heading to Brasil this summer. The home and away kits for Italy, Switzerland, Algeria, Cameroon, Ghana, Ivory Coast, Chile and Uruguay were all released this week with each federation wearing their new strips today for their friendly games as they prepare for the FIFA World Cup.

Kontaktpersoner 2 kontaktpersoner

  • Presskontakt
  • PR Manager PUMA Nordic
  • plcnfregancryearnakllw.leo@pumeegqa.azfhcom
  • 0708-196024

  • Presskontakt
  • Marknadschef PUMA Nordic
  • rickard.kupcsoll@pumjxa.com
  • 0708-196005
  • 042-197147

Om Puma Nordic

PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories

PUMA

PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

Adress

  • Puma Nordic
  • Garnisonsgatan 51
  • 254 66 Helsingborg