- PR Manager PUMA Nordic
Herzogenaurach, Germany (5 March, 2014) – PUMA has revealed the new national kits for its eight partnered teams heading to Brasil this summer. The home and away kits for Italy, Switzerland, Algeria, Cameroon, Ghana, Ivory Coast, Chile and Uruguay were all released this week with each federation wearing their new strips today for their friendly games as they prepare for the FIFA World Cup.
Herzogenaurach, Germany (3 March, 2014) – Ahead of Chile’s friendly game against Germany this week, PUMA has launched the new official Chile home and away playing kits for the 2014 FIFA World Cup. The team will wear the new kit on pitch this Wednesday when they play against Germany in Munich.
Herzogenaurach, Germany (3 March, 2014) – PUMA today launched the new official home and away play kits for the Swiss National team, who are preparing for their tenth appearance in the FIFA World Cup. The new home kit will debut on pitch this Wednesday in St. Gallen when the Swiss National Team play against Croatia.
Milan, Italy (3 March, 2014) – PUMA today launched the new official home and away playing kits for the Italian National Team; the Home kit will be worn by Gli Azzurri for the first time in their friendly match against Spain this week.
PUMA is proud to announce the partnership with global dance icon and five-time Grammy nominated artist, Axwell, as the Brand’s European Lifestyle ambassador. Axwell will appear in this season’s Spring-Summer 2014 PUMA Retail Lifestyle campaign shot by renowned photographer, Kenneth Cappello.
London, UK (27th January 2014) – PUMA and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal. In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis. This new commercial partnership represents the biggest deal in PUMA and Arsenal’s history.
PUMA and Arsenal will work together to bring further innovation into the sports brand’s performance apparel range. Both organisations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA’s global sales network, international tours and integrated marketing activities. Arsenal also presents PUMA with its most prominent platform to showcase performance products through its significant global fanbase, profile and reputation.
Having extended and deepened its relationship with the FIGC (Italian Football Federation), signed 2013 UEFA Champions LeagueTM finalists Borussia Dortmund and bolstered its player portfolio with Sergio Agüero, Cesc Fàbregas, Mario Balotelli, Radamel Falcao, Olivier Giroud and Yaya Touré amongst others; PUMA is defining itself as the clear number three football brand.
Bjoern Gulden, Chief Executive Officer for PUMA said: “Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we’re proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA’s credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact.”
Ivan Gazidis, Chief Executive Officer at Arsenal Football Club said: “We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal’s progression on and off the pitch.”
Tim Stedman, International PR, PUMA
+49 151 1474 3148
Mark Gonnella, Communications Director
+44 207 704 4010
Katie Baldwin, Senior PR Manager
+44 207 704 4010
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
Arsenal is one of the leading clubs in world football with a strong heritage of success, progressive thinking and financial stability.
Arsenal Football Club was founded in 1886 in Woolwich, south London, before moving to Highbury in north London in 1913. Arsenal has an impressive roll of honour: English League Champions 13 times, FA Cup winners 10 times, League Cup winners twice and European Cup Winners’ Cup (1994) and European Fairs Cup (1970) winners once. In addition, Arsenal Ladies are the most successful English club in women's football. Arsenal’s Manager since 1996 has been Frenchman Arsène Wenger. Wenger is Arsenal Football Club’s most successful manager. His honours include three League titles, four FA Cups and four Charity/Community Shields, including two League and Cup ‘doubles’ in 1998 and 2002.
For further information please visit: www.Arsenal.com
London, UK (27th January 2014) – PUMA and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal. In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis.
BARCELONA, SPAIN (18 January, 2014) – PUMA yesterday kicked off its 2014 Nature of Believing campaign, with the launch of the revolutionary new evoPOWER football boot at a live event in Barcelona.
BARCELONA, SPAIN (17 January, 2014) – PUMA is proud to introduce its most powerful boot yet with the launch of evoPOWER. Officially launched in Barcelona today, evoPOWER is a new performance boot designed to enhance a player’s natural kicking ability, and optimise a player’s power and accuracy when striking the ball.
Two weeks ahead of the launch of PUMA’s evoPOWER football collection, the Sport Brand today introduced an exciting teaser boot. The evoPOWER CAMO incorporates the same technology and innovation as the official evoPOWER boot, but with a camouflage design. For the next two weeks, Cesc Fàbregas, Mario Balotelli and Marco Reus will wear the boots in training and competitive games.
Herzogenaurach, Germany 23 December – Sports brand PUMA is proud to announce a new long-term partnership with the International Icon Mario Balotelli. The Italy Striker becomes the latest sporting sensation to join PUMA’s family of star players and athletes that includes Usain Bolt, Sergio Agüero, Cesc Fàbregas, Marco Reus, Radamel Falcao and Rickie Fowler.
PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in... Visa mer
PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com