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USAIN BOLT AND PUMA ‘IGNITE’ NEW YORK CITY

USAIN BOLT AND PUMA ‘IGNITE’ NEW YORK CITY

Pressmeddelanden   •   2015-02-16 15:38 CET

Usain Bolt was at the heart of a spectacular stunt in New York to launch PUMA IGNITE, a running shoe that provides maximum energy return. In the energy hub of the city that never sleeps, runners powered away on treadmills in Times Square throughout the day with the energy from their IGNITE shoes being collected and stored.

PUMA INTRODUCES NEW evoSPEED 1.3 COLOURWAY

PUMA INTRODUCES NEW evoSPEED 1.3 COLOURWAY

Pressmeddelanden   •   2015-01-20 17:59 CET

Herzogenaurach, Germany (20 January, 2015) – PUMA has released its latest colourway of the evoSPEED 1.3 football boot, refreshing the line with a bright plasma, white and peacoat design. The evoSPEED 1.3 is a high performance football boot, featuring PUMA’s latest innovations that help players move with greater speed and agility.

PUMA INTRODUCES NEW EVOPOWER 1.2 FG FOOTBALL BOOT

PUMA INTRODUCES NEW EVOPOWER 1.2 FG FOOTBALL BOOT

Pressmeddelanden   •   2015-01-20 17:42 CET

Herzogenaurach, Germany (20 January, 2015) – PUMA has launched the new evoPOWER 1.2FG football boot. With new innovations and improved technology, this next generation evoPOWER boot generates even more Power and Accuracy when kicking.

PUMA EXTENDS PARTNERSHIP WITH GHANA FOOTBALL ASSOCIATION

PUMA EXTENDS PARTNERSHIP WITH GHANA FOOTBALL ASSOCIATION

Pressmeddelanden   •   2015-01-15 12:00 CET

Herzogenaurach, Germany – PUMA has announced an extension of its partnership with the Ghana Football Association (GFA). Effective immediately, the new contract sees PUMA continue as the technical supplier and official partner to the GFA for a further long term, during which PUMA will continue to supply playing kits, training apparel and equipment to all associated Ghana National Football Teams.

RICKARD KULL NY GLOBAL MARKNADSCHEF FÖR PUMA RUNNING/TRAINING

RICKARD KULL NY GLOBAL MARKNADSCHEF FÖR PUMA RUNNING/TRAINING

Pressmeddelanden   •   2015-01-12 15:52 CET

HELSINGBORG, SVERIGE (12 JANUARI 2015) – Den 19 januari tillträder PUMAs Nordiska Marknadschef Rickard Kull posten som Global Marknadschef för PUMAs Running/Training division med huvudkontor i Boston, USA.

RIHANNA TO PARTNER WITH PUMA

RIHANNA TO PARTNER WITH PUMA

Pressmeddelanden   •   2015-01-12 08:00 CET

PUMA and Global Cultural icon Rihanna has announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections.

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PUMA ny huvudsponsor till Hammarby Fotboll

Pressmeddelanden   •   2014-11-10 19:29 CET

Hammarby Fotboll utökar samarbetet med PUMA. Parterna är överens om ett fyraårigt avtal där PUMA blir huvudsponsor. Det nya samarbetsavtalet träder formellt i kraft från årsskiftet

PUMA AND SNEAKERSNSTUFF COLABORATE WITH SWEDISH DESIGN COLLECTIVE 10-GRUPPEN ON A TRIO OF LIMITED EDITION SUEDES TO CELEBRATE THE RETAILERS 15TH ANNIVERSARY

PUMA AND SNEAKERSNSTUFF COLABORATE WITH SWEDISH DESIGN COLLECTIVE 10-GRUPPEN ON A TRIO OF LIMITED EDITION SUEDES TO CELEBRATE THE RETAILERS 15TH ANNIVERSARY

Pressmeddelanden   •   2014-11-07 14:00 CET

NOVEMBER 2014, Sneakersnstuff grow from their first store, in a southern Stockholm backwater, to collaborating with the biggest brands in the world. To celebrate the brand’s 15th anniversary they have partnered with PUMA and 10-Gruppen to produce a collection of exclusive PUMA Suedes.

LEWIS HAMILTON GIVES FASTEST EVER INTERVIEW

LEWIS HAMILTON GIVES FASTEST EVER INTERVIEW

Pressmeddelanden   •   2014-08-19 13:02 CEST

Rockingham, United Kingdom (19th August 2014) – How many questions can Lewis Hamilton answer whilst driving one lap at full speed around a race track? British comedian James Corden attempted to find out and curb his fear from the passenger seat, as the MERCEDES AMG PETRONAS driver took a morning out from F1 before the summer break.

PUMA INTRODUCES FOREVER FASTER

PUMA INTRODUCES FOREVER FASTER

Pressmeddelanden   •   2014-08-07 06:30 CEST

Herzogenaurach, Germany (7 August 2014) – PUMA has formally launched its new brand platform, Forever Faster. With the mission to become the Fastest Sport Brand in the World, Forever Faster will be driven through a comprehensive global multi-media marketing campaign that includes a TVC spot featuring some of the World’s finest sporting personalities.

PUMA INTRODUCES THE ARSENAL HOME, AWAY AND CUP KITS FOR 2014/15 FOOTBALL SEASON

PUMA INTRODUCES THE ARSENAL HOME, AWAY AND CUP KITS FOR 2014/15 FOOTBALL SEASON

Pressmeddelanden   •   2014-07-11 08:04 CEST

London, United Kingdom (10 July 2014) – PUMA has introduced the much-anticipated Arsenal Football Club kits for the 2014/15 football season. The Home, Away and Cup kits were revealed through a spectacular 20m high water projection on the River Thames viewed from the North Bank, transforming the EDF Energy London Eye into the iconic Clock End.

PUMA COLLABORATE WITH BAPE, COLETTE, ALIFE AND KITH ON A LIMITED EDITION PUMA EVOSPEED FOOTBALL BOOT

PUMA COLLABORATE WITH BAPE, COLETTE, ALIFE AND KITH ON A LIMITED EDITION PUMA EVOSPEED FOOTBALL BOOT

Pressmeddelanden   •   2014-06-02 14:00 CEST

JUNE 2014, In a summer when football becomes the topic of conversation around the world, evoSPEED one of PUMA's most innovative football boots, gets a street and fashion inspired makeover. PUMA have teamed up with a handful of their most prestigious partners to create four different takes on this modern classic. BAPE, COLETTE, ALIFE and KITH have all interpreted the boot in their own unique way.

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BALOTELLI, AGÜERO, FÀBREGAS AND REUS INTERVIEW… THEMSELVES!

Pressmeddelanden   •   2014-05-27 12:00 CEST

Herzogenaurach, Germany (27th May 2014) – As international teams prepare for the upcoming show-down in Brazil, PUMA took the chance to create some exclusive interview videos with four of the hottest players of the tournament. Mario Balotelli, Sergio Agüero, Cesc Fàbregas and Marco Reus offer their most intimate insights by interviewing themselves.

PUMA TRICKS RELEASED AHEAD OF 2014 FIFA WORLD CUP

PUMA TRICKS RELEASED AHEAD OF 2014 FIFA WORLD CUP

Pressmeddelanden   •   2014-05-14 10:00 CEST

Herzogenaurach, Germany (14th May 2014) – The right boot is pink, the left boot is blue. PUMA today revealed Tricks, a new colourful interpretation of its evoPOWER and evoSPEED football boots, made for the unbelievable at the 2014 FIFA World CupTM in Brazil.

PUMA COLLABORATE WITH ALEXANDER MCQUEEN FOR THE LAUNCH OF THE PUMA KING BY ALEXANDER MCQUEEN

PUMA COLLABORATE WITH ALEXANDER MCQUEEN FOR THE LAUNCH OF THE PUMA KING BY ALEXANDER MCQUEEN

Pressmeddelanden   •   2014-05-07 19:23 CEST

MAY 2014, The PUMA King by Alexander McQueen sees the collaborative pair celebrating the process of design and manufacture as well as the beautiful game itself with two limited edition boots.

PUMA LAUNCHES NATIONAL KITS FOR 2014 FIFA WORLD CUP™

PUMA LAUNCHES NATIONAL KITS FOR 2014 FIFA WORLD CUP™

Pressmeddelanden   •   2014-03-05 17:00 CET

Herzogenaurach, Germany (5 March, 2014) – PUMA has revealed the new national kits for its eight partnered teams heading to Brasil this summer. The home and away kits for Italy, Switzerland, Algeria, Cameroon, Ghana, Ivory Coast, Chile and Uruguay were all released this week with each federation wearing their new strips today for their friendly games as they prepare for the FIFA World Cup.

PUMA INTRODUCES CHILE KITS FOR THE 2014 FIFA WORLD CUP™

PUMA INTRODUCES CHILE KITS FOR THE 2014 FIFA WORLD CUP™

Pressmeddelanden   •   2014-03-03 17:00 CET

Herzogenaurach, Germany (3 March, 2014) – Ahead of Chile’s friendly game against Germany this week, PUMA has launched the new official Chile home and away playing kits for the 2014 FIFA World Cup. The team will wear the new kit on pitch this Wednesday when they play against Germany in Munich.

PUMA INTRODUCES SWISS NATIONAL KITS FOR THE 2014 FIFA WORLD CUP™

PUMA INTRODUCES SWISS NATIONAL KITS FOR THE 2014 FIFA WORLD CUP™

Pressmeddelanden   •   2014-03-03 15:00 CET

Herzogenaurach, Germany (3 March, 2014) – PUMA today launched the new official home and away play kits for the Swiss National team, who are preparing for their tenth appearance in the FIFA World Cup. The new home kit will debut on pitch this Wednesday in St. Gallen when the Swiss National Team play against Croatia.

FIGC AND PUMA LAUNCH ITALIAN 2014 FIFA WORLD CUP™ KITS

FIGC AND PUMA LAUNCH ITALIAN 2014 FIFA WORLD CUP™ KITS

Pressmeddelanden   •   2014-03-03 14:00 CET

Milan, Italy (3 March, 2014) – PUMA today launched the new official home and away playing kits for the Italian National Team; the Home kit will be worn by Gli Azzurri for the first time in their friendly match against Spain this week.

PUMA® ANNOUNCES GLOBAL DANCE ICON, AXWELL AS THE NEW LIFESTYLE BRAND AMBASSADOR FOR EUROPE THIS SPRING/SUMMER 2014

PUMA® ANNOUNCES GLOBAL DANCE ICON, AXWELL AS THE NEW LIFESTYLE BRAND AMBASSADOR FOR EUROPE THIS SPRING/SUMMER 2014

Pressmeddelanden   •   2014-02-27 10:18 CET

PUMA is proud to announce the partnership with global dance icon and five-time Grammy nominated artist, Axwell, as the Brand’s European Lifestyle ambassador. Axwell will appear in this season’s Spring-Summer 2014 PUMA Retail Lifestyle campaign shot by renowned photographer, Kenneth Cappello.

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