Press release -
Wahoo acquires Speedplay pedal
Wahoo Fitness announces their acquisition of storied cycling pedal brand, Speedplay.
Wahoo, the leader in connected fitness devices, has announced its acquisition of Speedplay, the iconic pedal brand found on the bikes of athletes such as Tour de France winner Sir Bradley Wiggins, two-time Ironman World Champion Jan Frodeno, and two-time Time Trial World Champion Kristin Armstrong.
RLVNT Distribution AB, leading distributor of wearables and sports technology products, is pleased to see the cooperation formalized. “We already distribute Wahoo in the Nordics and can see Speedplay innovative technologies and iconic products fit our focus, portfolio and customers great” says Co-founder Martin Liljegren.
Speedplay products have a long heritage of providing unique, cutting-edge pedal technology to a passionate community of athletes. Wahoo seeks to build on that legacy by bringing its commitment to smart training, its extensive suite of products, and its history of innovation to the Speedplay brand. By focusing on the needs of cyclists across all disciplines, Wahoo intends to put Speedplay pedals on as many bicycles as possible and continue to drive creativity at this celebrated brand.
“Wahoo and Speedplay share a common approach of leveraging technology to develop products that enhance the performance of cyclists. Speedplay pedals are the most innovative, high performance pedals available so it’s a perfect fit with Wahoo.” says Chip Hawkins, Founder of Wahoo Fitness. “We welcome the opportunity to offer another edge to Wahooligans around the world with the best pedals in the business.”
For more information contact:
Isa Aspgård
About Wahoo
Located in Atlanta, GA, Wahoo has created a full ecosystem of sensors and devices for runners, cyclists and general fitness enthusiasts. Wahoo’s award-winning line of products include the KICKR family of smart trainers and accessories, the ELEMNT family of bike computers and the TICKR family of heart rate monitors. Learn more about Wahoo’s full line of products and apps at www.wahoofitness.com.
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RLVNT Distribution is the number one distributor and specialist in wearables, hearables and sports- & lifestyle technology in the Nordics and Benelux.
We are a young, entrepreneurial company driven by our passion for fitness, innovation, health, wearables, hearables and technology. We bring relevant products to the Nordic and Benelux markets through sales offices in Sweden, Norway, Finland, Denmark, France and the Benelux.
We have had a strong and rapid growth since the start in 2012. With more than 35 years experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in all the Nordic and Benelux countries. We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall, Hyperice, Powerdot, Withings and Wahoo.
