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<item>
  <title>PUMA LAUNCHES NEW EVOSPEED 1.2 FG FOOTBALL BOOT</title>
  <pubDate>Wed, 15 May 2013 16:47:57 +0200</pubDate>
  <description>Herzogenaurach, Germany (15th May 2013) - PUMA® today introduces the new evoSPEED 1.2 FG, the latest performance boot that helps players maximise their speed on the pitch.  For the first time ever, the boot features the PUMA brand name on the inner side of the boot instead of the formstripe – the brand’s iconic trademark. </description>
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  <title>PUMA appoints Björn Gulden as new CEO</title>
  <pubDate>Thu, 18 Apr 2013 17:06:00 +0200</pubDate>
  <description>Herzogenaurach, Germany, 18 April 2013 – The Administrative Board of PUMA SE today appointed Björn Gulden (47) as the Sportlifestyle company’s new Chief Executive Officer (CEO), effective 1 July 2013. He succeeds Franz Koch who left the company at the end of March.</description>
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  <title>PUMA LAUNCHES SPECIAL ITALY TEAM KIT </title>
  <pubDate>Tue, 19 Mar 2013 11:15:53 +0100</pubDate>
  <description>Coverciano, Italy – PUMA today introduced a special Italy national football team kit for the 2013 FIFA Confederations Cup.  At a launch event in Coverciano, the training ground of the national team, PUMA presented the new kit together with Gianluigi Buffon and Andrea Pirlo of the ‘Squadra Azzurra’ to the press. 
</description>
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  <dc:creator>Puma Nordic</dc:creator>
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  <title>PUMA INTRODUCERAR evoSPEED I GRÖNT OCH BLÅTT</title>
  <pubDate>Fri, 08 Mar 2013 13:43:23 +0100</pubDate>
  <description>PUMA® introducerar i vår fotbollskon evoSPEED 1 FG i nya färgställningen grönt och blått. Skon är en av de lättaste på marknaden och kommer att bäras av PUMAs främsta ambassadörer inom fotboll såsom Manchester Citys Sergio Agüero och Gaël Clichy, Atletico Madrids stjärna Radamel Falcao samt Arsenals anfallare Olivier Giroud. </description>
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  <link>http://www.mynewsdesk.com/se/pressroom/puma-nordic/pressrelease/view/puma-introducerar-evospeed-i-groent-och-blaatt-844252?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=current_news</link>
  <dc:creator>Puma Nordic</dc:creator>
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  <title>PUMA Launches InCycle</title>
  <pubDate>Tue, 12 Feb 2013 15:00:00 +0100</pubDate>
  <description>BOSTON, MA (February 12, 2013) — Global Sportlifestyle company PUMA launches InCycle, the brand’s first closed-loop collection of footwear, apparel and accessories, all of which have earned the “Cradle to Cradle CertifiedCM Basic” certification. PUMA’s InCycle products are entirely biodegradable or recyclable. </description>
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  <dc:creator>Puma Nordic</dc:creator>
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  <title>PUMA LANSERAR MOBIUM ELITE - ADAPTIVE RUNNING</title>
  <pubDate>Thu, 07 Feb 2013 09:30:00 +0100</pubDate>
  <description>PUMA lanserar löparskon Mobium Elite och med den en helt ny löparkategori kallad ”Adaptive Running™”. PUMA Mobium Elite är en sko anpassad för avancerad löpning och ett resultat av två års intensivt arbete inom design och skoutveckling. Inspirationen har hämtats från naturen och intergrerats med de tre riktningar som foten rör sig i vid löpning; longitudinellt, lateralt samt vertikalt. </description>
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  <dc:creator>Puma Nordic</dc:creator>
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  <title>PUMA PARTNERS WITH CAF’ MAJOR COMPETITION AS OFFICIAL MERCHANDISE SUPPLIER FOR THE ORANGE AFRICA CUP OF NATIONS, SOUTH AFRICA 2013</title>
  <pubDate>Fri, 18 Jan 2013 17:04:46 +0100</pubDate>
  <description>PUMA® today announced its partnership with the Confederation of African Football’s major competition, as the Official Fan Supplier for the Orange Africa Cup of Nations, SOUTH AFRICA 2013. This partnership will see the first merchandise developed and distributed before the first fixture between South Africa and Cape Verde on the 19 January and will continue throughout the tournament.</description>
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  <dc:creator>Puma Nordic</dc:creator>
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<item>
  <title>PETER BEDSTED NY VD FÖR PUMA NORDIC</title>
  <pubDate>Fri, 14 Dec 2012 09:00:00 +0100</pubDate>
  <description>Helsingborg (14 december 2012)  Peter Bedsted efterträder Ulf Kinneson som VD för PUMAs verksamhet i Norden. Efter 11 framgångsrika år som VD för PUMA Danmark, och 20 år inom koncernen, kommer Peter in med en gedigen erfarenhet från sportbranschen.</description>
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  <dc:creator>Puma Nordic</dc:creator>
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  <title>SERGIO AGÜERO TAKES ON NICO ROSBERG IN RACE OFF</title>
  <pubDate>Fri, 23 Nov 2012 19:23:47 +0100</pubDate>
  <description>Donington Park, UK – What happens when you put an Argentinean international footballer on a race track in a DTM car with a seasoned Formula One driver?  The answer is a lot of screeching, sliding and tyre smoke; one deliriously happy Sergio Agüero and a slightly nervous Nico Rosberg.  </description>
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  <link>http://www.mynewsdesk.com/se/pressroom/puma-nordic/pressrelease/view/sergio-aguero-takes-on-nico-rosberg-in-race-off-816016?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=current_news</link>
  <dc:creator>Puma Nordic</dc:creator>
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  <title>COBRA PUMA GOLF ICON IAN POULTER IS VICTORIOUS AT THE HSBC CHAMPIONS</title>
  <pubDate>Tue, 06 Nov 2012 11:52:30 +0100</pubDate>
  <description>CARLSBAD, CA (November 4th, 2012) – Ian Poulter, COBRA PUMA GOLF worldwide star, won the HSBC Champions in China today. Ian shot a 21 under par to secure the win using COBRA Golf equipment and wearing PUMA Golf footwear and belt. Ian’s win comes after four top ten finishes during the season along with a pivotal role in Europe’s win at the 2012 Ryder Cup.</description>
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  <link>http://www.mynewsdesk.com/se/pressroom/puma-nordic/pressrelease/view/cobra-puma-golf-icon-ian-poulter-is-victorious-at-the-hsbc-champions-810147?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=current_news</link>
  <dc:creator>Puma Nordic</dc:creator>
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<item>
  <title>PUMA LAUNCHES SPECIAL EDITION DUCATI FOOTBALL BOOT </title>
  <pubDate>Thu, 25 Oct 2012 13:30:23 +0200</pubDate>
  <description>Herzogenaurach, Germany (25 October 2012) –PUMA today introduced a new special edition football boot in collaboration with its long-term Motorsport partner Ducati. The evoSPEED 1 SL Ducati is a performance football boot visually encompassing the rich heritage of the Italian motorcycle manufacturer, while incorporating the technology and innovation of the PUMA SPEED product range.</description>
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  <link>http://www.mynewsdesk.com/se/pressroom/puma-nordic/pressrelease/view/puma-launches-special-edition-ducati-football-boot-806894?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=current_news</link>
  <dc:creator>Puma Nordic</dc:creator>
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<item>
  <title>GAËL CLICHY SIGNS FOR PUMA® </title>
  <pubDate>Tue, 02 Oct 2012 11:04:42 +0200</pubDate>
  <description>Herzogenaurach, Germany (2nd October, 2012) – PUMA today announced it has signed a new partnership contract with the French national football player Gaël Clichy. The Manchester City left back defender will move into PUMA’s Speed silo.</description>
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  <link>http://www.mynewsdesk.com/se/pressroom/puma-nordic/pressrelease/view/gael-clichy-signs-for-puma-r-799302?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=current_news</link>
  <dc:creator>Puma Nordic</dc:creator>
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<item>
  <title>GOALKEEPER RUI PATRÍCIO SIGNS FOR PUMA®</title>
  <pubDate>Wed, 26 Sep 2012 10:59:22 +0200</pubDate>
  <description>Herzogenaurach, Germany, (26th September 2012) – PUMA today announced it has signed a new partnership with the Portuguese international goalkeeper Rui Patrício. The Sporting Lisbon stopper will wear PUMA Power gloves and evoSPEED boots for all matches he plays in for his club team and country.  </description>
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  <link>http://www.mynewsdesk.com/se/pressroom/puma-nordic/pressrelease/view/goalkeeper-rui-patricio-signs-for-puma-r-797467?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=current_news</link>
  <dc:creator>Puma Nordic</dc:creator>
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<item>
  <title>CARRICK NEXT TO TAKE ON THE FORMULA ONE CHALLENGE</title>
  <pubDate>Wed, 26 Sep 2012 10:54:28 +0200</pubDate>
  <description>Herzogenaurach, Germany –This week PUMA launches the next RACE OFF campaign video, this time with Manchester United footballer Michael Carrick taking on the challenge. Check out Carrick’s performance today on www.puma.com/raceoff.


</description>
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  <link>http://www.mynewsdesk.com/se/pressroom/puma-nordic/pressrelease/view/carrick-next-to-take-on-the-formula-one-challenge-796937?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=current_news</link>
  <dc:creator>Puma Nordic</dc:creator>
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<item>
  <title>FÀBREGAS AND KIESWETTER ACCEPT THE NICO ROSBERG FORMULA ONE CHALLENGE</title>
  <pubDate>Wed, 19 Sep 2012 12:00:32 +0200</pubDate>
  <description>PUMA launches the next RACE OFF video, this time with the Spanish International footballer Cesc Fàbregas in the hot seat. Check out his personal performance today on www.puma.com/raceoff, with the English cricketer Craig Kieswetter to follow as the next challenger on Thursday, 20th September 2012.</description>
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  <link>http://www.mynewsdesk.com/se/pressroom/puma-nordic/pressrelease/view/fabregas-and-kieswetter-accept-the-nico-rosberg-formula-one-challenge-795184?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=current_news</link>
  <dc:creator>Puma Nordic</dc:creator>
</item>
<item>
  <title>PUMA LAUNCHES PRODUCT RECYCLING PROGRAM IN PUMA CONCEPT STORE, SWEDEN</title>
  <pubDate>Tue, 18 Sep 2012 14:06:00 +0200</pubDate>
  <description>(Helsingborg, Sweden, the 18th of September) – To reduce waste and keep products out of landfills, the Sportlifestyle company PUMA has installed recycling bins in PUMA Concept Store, Stockholm, for customers to return used shoes, clothing and accessories of any brand.</description>
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  <link>http://www.mynewsdesk.com/se/pressroom/puma-nordic/pressrelease/view/puma-launches-product-recycling-program-in-puma-concept-store-sweden-794894?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=Subscription&amp;utm_content=current_news</link>
  <dc:creator>Puma Nordic</dc:creator>
</item>
<item>
  <title>MARCO REUS SIGNS NEW LONG-TERM DEAL WITH PUMA®</title>
  <pubDate>Wed, 12 Sep 2012 22:10:00 +0200</pubDate>
  <description>PUMA has signed a new contract with German International footballer Marco Reus.  Borussia Dortmund’s new star signing will wear PUMA performance and lifestyle footwear and apparel on a long-term basis, continuing to wear the PUMA PowerCat 1.12 boot on pitch.  </description>
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  <dc:creator>Puma Nordic</dc:creator>
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<item>
  <title>OLIVIER GIROUD RE-SIGNS WITH PUMA®</title>
  <pubDate>Mon, 10 Sep 2012 13:04:06 +0200</pubDate>
  <description>Herzogenaurach, Germany, – PUMA has extended its partnership with French international footballer Olivier Giroud through a new long-term contract. Giroud, who recently signed for Arsenal FC, will continue to wear PUMA Speed boots and will become a key asset within international football marketing for the global Sportlifestyle brand.  </description>
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  <dc:creator>Puma Nordic</dc:creator>
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<item>
  <title>      PUMA® LAUNCHES ITS 100 METRE SHOP</title>
  <pubDate>Mon, 30 Jul 2012 10:51:26 +0200</pubDate>
  <description>Innovative Online Destination Fuses Brand’s Cedella Marley Collection with a Celebration of Jamaican Culture and London Street Savvy </description>
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  <dc:creator>Puma Nordic</dc:creator>
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<item>
  <title>PUMA INTRODUCES ITS FIRST BORUSSIA DORTMUND KIT</title>
  <pubDate>Wed, 25 Jul 2012 14:36:51 +0200</pubDate>
  <description>Dortmund, Germany (July, 2012) –PUMA® launched the new Borussia Dortmund Home and Away kits for the 2012/13 season. The first BVB kit made by the Sportslifestyle brand was revealed to hundreds of fans at an Open Air party on the Alten Markt court in the city centre of Dortmund. 

</description>
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