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United Kingdom - the new target for Sail Racing

Press release   •   Apr 04, 2019 15:47 CEST

Sail Racing announces UK as their new target market and are launching two new shops at UK destinations. The retail field is expanding with a new Club House in Cowes, England. The store will open this Easter and will be open all year round. Sail Racing will also open a Shop in Shop, at a key location in central London, Ocean Leisure. In both these stores you will be able to find the most technical range of sailing clothing and also more casual gear.

“We have chosen the UK as our focus during 2019. We are already working with Selfridges and a few other online retailers in England and see a huge potential in the market.” Says Linn Fogde, Sales Manager at Sail Racing International. “We believe Cowes is a great location for us as it is one of the biggest sailing communities in the world, and as an Official Clothing Partner to SailGP we are happy that they are hosting their 4th event in Cowes this year.”

"I am very excited about Sail Racing coming to Cowes and to open the new Sail Racing Club House on High Street this Easter. With the Sail Racing technical clothing, I believe we are filling a gap in the racing market for both amateurs and professionals." Says Annika Tomlinson, Manager for Sail Racing Club House Cowes. 

This is a key step for Sail Racing's future expansion in the UK market. 



Linn Fogde, Sales Manager at Sail Racing International

+46 766 77 43 21

On July 7, 1977, the Sail Racing brand was officially registered and was re-launched 1999 with the founders’ original passion for sailing still firmly anchored in place.

Today, Sail Racing International AB is a highly specialized company based in Sweden. The company is focused on designing and constructing the most innovative and technical gear for high speed sailing. The Sail Racing development team consists of apparel designers, industrial designers and a 3D animator. This talented, tight-knit group is committed to discovering new materials, achieving the best fit, and creating the most appealing designs from input provided by the professional sailing athletes who form the Sail Racing Test Team.

Sail Racing also designs, markets and sells a sportswear collection. The look of this collection is always created with speed sailing in mind.

Sail Racing is the Exclusive Apparel Supplier for Emirates Team New Zealand in their campaign to defend the 36th America's Cup. Sail Racing was the official partner to the 35th America’s Cup and ORACLE TEAM USA, the defenders of the trophy.

Further official partnerships are World Match Racing Tour, Real Club Nautico de Palma, Copa del Rey and Sail Racing PalmaVela.

All Sail Racing products are available globally online at

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