With only one month left until our award ceremony and the release of Sustainable Brand Index™ 2015, it is high time to start the countdown. Every Monday until the 23rd of March, a new trend from Sustainable Brand Index™ 2015 will be released.
To see the full index and a report that will analyze the trends you will have to wait until the 23rd, we hope to see you at Nalen for the award ceremony!
Trend #1: Sustainability is now more present in the consumer’s discussions than ever before
In the diagram you can see an aggregation of questions regarding how often consumers in Sweden, Norway, Denmark and Finland discuss sustainability with their friends and acquaintances. In 2014, 15% answered “Often” while this year’s number is 25%.
Stay tuned, the next trend will be released next Monday!