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One month left until the release of Sustainable Brand Index 2015

With only one month left until our award ceremony and the release of Sustainable Brand Index™ 2015, it is high time to start the countdown. Every Monday until the 23rd of March, a new trend from Sustainable Brand Index™ 2015 will be released.

To see the full index and a report that will analyze the trends you will have to wait until the 23rd, we hope to see you at Nalen for the award ceremony!

Trend #1: Sustainability is now more present in the consumer’s discussions than ever before

In the diagram you can see an aggregation of questions regarding how often consumers in Sweden, Norway, Denmark and Finland discuss sustainability with their friends and acquaintances. In 2014, 15% answered “Often” while this year’s number is 25%.

Stay tuned, the next trend will be released next Monday!

Ämnen

  • Konsultverksamhet

Kategorier

  • trend
  • sustainability
  • insight
  • prisutdelning
  • vinnare
  • hållbarhet

Kontakter

Erik Hedén

Presskontakt Managing Director/VD 0708-651397

Maria Kausits

Analyschef Statistik & analys +46 (0) 73 655 34 70

Relaterat innehåll

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Varemerker i Sustainable Brand Index 2015

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Consumers in Finland are more aware of the social- and environmental responsibility taken by companies than their neighbors in Sweden, Norway and Denmark

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Den andra trenden från Sustainable Brand Index™ 2015 släpptes idag. Data från årets undersökning visar att konsumenter i Finland har större kännedom om företags ansvarstagande än konsumenter i Sverige, Norge och Danmark. De har ännu inte börjat ifrågasätta företagen på samma sätt som konsumenter i grannländerna.

Finnish Consumers have high awareness of corporate responsibility

The 2nd trend from Sustainable Brand Index™ 2015 has been released. The data shows that consumers in Finland have a higher level of awareness when it comes to the environmental- and social responsibility taken by companies than their nordic neighbors. However, this is mainly due to the fact that Finns have stronger opinions and are more confident about their own knowledge.

Finska konsumenter litar mer på företag än sina nordiska grannar

Då konsumenter i Sverige, Norge, Danmark och Finland ombads uppskatta hur mycket de litar på företag på en skala från 1 till 7 så visade sig konsumenter i Finland lita betydligt mer på företag än sina nordiska grannar. Detta är den tredje trenden som släppts från Sustainable Brand Index™ 2015. Indexet i sin helhet kommer att släppas den 23e Mars med en prisutdelning på Nalen i Stockholm.

Alla konsumentsegment har blivit mer positiva till e-handel

Då konsumenter ombads redogöra för sin inställning till e-handel så visade sig en majoritet inom samtliga konsumentsegment vara positiva. Detta öppnar för mer hållbar konsumtion. Detta är den fjärde trenden som släppts från Sustainable Brand Index™ 2015. Indexet i sin helhet kommer att släppas den 23e Mars med en prisutdelning på Nalen i Stockholm.

Brands in Sustainable Brand Index 2015 released today

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25 days left until the release of Sustainable Brand Index™ 2015

​With only 25 days left until the release of Sustainable Brand Index 2015 it is our pleasure to introduce Sustainable Throwback Thursday! Every Thursday until the 23rd of March we will publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

21 days left until the release of Sustainable Brand Index™ 2015

With 21 days left until the release of Sustainable Brand Index™ 2015 it is time to share the second trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

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14 days left until the release of Sustainable Brand Index™ 2015

With 14 days left until the release of Sustainable Brand Index™ 2015 it is time to share the third trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

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One week left until the release of Sustainable Brand Index™ 2015

With one week left until the release of Sustainable Brand Index™ 2015 it is time to share the forth trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

4 days left until the release of Sustainable Brand Index™

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Relaterade event

Prisutdelning i Sustainable Brand Index™ 2015

Tid 23 Mars 2015 16:00 – 17:30

Plats Nalen, Regeringsgatan 74 i Stockholm