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SILVA is expanding its involvment with Lidingöloppet

Press Release   •   Aug 13, 2015 15:19 CEST

Races and various sporting events are becoming increasingly popular, resulting in more people looking for opportunities to train and prepare for these competitions.

“We want to actively participate in the experience and challenge found in running and finishing the world’s biggest cross-country race, as well as spreading it to others in the Nordic region and Europe,” says Patrik Elfwing, CEO of SILVA Sweden AB.

He continues, “SILVA’s products are really useful during the important preparations for Lidingöloppet’s races. Our CREATE YOUR OWN concept, training anywhere and at any time, allows us to demonstrate SILVA’s potential. Our products are specially developed and designed to withstand the often demanding Nordic climate and environment.”

In partnership with Lidingöloppet, SILVA aims to highlight and provide inspiration for the entrants’ preparation, experience and training throughout the year, using the modern communication channels available through social media with the hashtag #SILVAfightingface. This year’s participants, and those in the future, can share their training pictures with others, inspiring more people to participate in and prepare for the various races.

“Lidingöloppet is both grateful for and proud of its cooperation with SILVA, a company represents both innovation and knowledge and which looks to the future,” says Lidingöloppet’s Secretary-General Tomas Hoszek. “SILVA helps Lidingöloppet to confirm its position as a world leader, creating added value for our participants and our visitors.”

In association with the races in September, SILVA will have photographers in selected places before and during the races, so that those who wish to can have pictures taken of their own #SILVAfightingface.

For more information, please contact: Patrik Elfwing, CEO, SILVA SWEDEN

Tel: +46 (0)8 623 4300 or e-mail: patrik.elfwing@silva.se

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Sedan 1933 utvecklar och säljer Silva tillbehör till sport- och outdooraktiviteter. Fokusområdena är löpning, längdskidåkning, cykling, orientering och friluftsliv. Silvas produkter kännetecknas av hög teknisk funktionalitet och innovativ design. Produkterna utvecklas i Sverige med en design och konstruktion som är anpassad för att klara de tuffa påfrestningar som det nordiska vädret och klimatet innebär. Sedan 2011 ägs Silva av Karnell. Läs mer på www.silva.se

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