Skip to main content

Söderberg & Haak reorganise to face a difficult machinery market

Pressmeddelande   •   Feb 27, 2019 15:00 CET

After a few years of reduced turnover when profits turned to losses, Söderberg & Haak are now restructuring the company. Its purpose is to create a cost-effective organisation that focuses on the customer.

Since Jonas Jaenecke took over the reins as CEO last autumn his task has been to analyse the company and to find a sustainable way forward. There is a prevailing over-establishment of machinery dealers within the agricultural sector, at the same time as many farmers face profitability challenges.

“Söderberg & Haak have gone from profit to loss in only a few years”, says Jaenecke. “We must take this into account and make the adjustments that are necessary. The review of the company that has taken place shows that it is fully possible to reverse the trend.”

“The changes mean that we are looking at our workforce and making changes in the company in accordance with the new conditions. It is not yet clear how many employees will be affected. We will begin Codetermination Act negotiations in March. We will try to carry out the reorganisation as smoothly as possible through redeployments, retirements or sales of businesses.”

Jaenecke emphasises the company’s strengths:

“We represent a number of well-known brands within both the agricultural and construction sectors. Söderberg & Haak also has a long tradition in the agricultural machinery market, and a strong owner in Mellby Gård, which believes in a future for the company’s activities.


Söderberg & Haak has its head office in Staffanstorp and is Sweden’s leading private player in machinery sales for the agricultural, industrial and construction industries. The company has its own facilities and dealers through Sweden. Söderberg & Haak sell, equip and service Komatsu heavy machinery, as well as agricultural machinery from Krone, Amazone and Dal-Bo, and agricultural tractors from Deutz-Fahr. Söderberg & Haak is part of a group of companies, for which Mellby Gård AB is the parent company.

For more information, please contact:

Jonas Jaenecke, CEO, tel. +46 (0)70 35 99 500

Sven Knutsson, Chairman of the Board, tel. +46 (0)730 799 008

Om Söderberg & Haak Maskin AB

Söderberg & Haak är Sveriges ledande privata aktör inom maskinhandel för lantbruk, industri och entreprenad. Vi finns representerade på både egna anläggningar och hos privata återförsäljare på ca 40 platser i landet, från Kiruna i norr till Ystad i söder. 

Vi marknadsför ledande varumärken som Komatsu, Deutz-Fahr, Krone, Amazone, Dal-Bo och Geringhoff.

Bifogade filer


Kommentarer (0)

Lägg till kommentar


Genom att skicka din kommentar accepterar du att dina personuppgifter behandlas i enlighet med Mynewsdesks Integritetspolicy.