Wow. Very cool to be supporting OssDsign, an innovative Uppsala, Sweden medical startup that uses a proprietary biomaterial to reconstruct skull defects using custom 3D printing. The bones actually grow back! This is a project that feels truly meaningful for patients all over the world. www.ossdsign.com
In an innovative twist, Sandvik is portraying some of its most innovative tube, wire and other products plunging to the depths of the ocean. Shown here is a subsea umbilical, the nerve system of oil and gas infrastructure in the murky depths. To date, the company has supplied 320 million feet of stainless steel umbilical tube - enough to wrap around the world 2.5 times - with zero failures!
How do you show the value of products in action at the bottom of the sea? For Sandvik, it was done by creating a subsea digital world that viewers could enter using Google Cardboard, a unique 3D viewing system. Designed to promote a fully sensory brand experience, the film enabled customers go to the depths of the sea using their mobile phones and files available on YouTube - an industry first.
After ten years in Stockholm’s Old Town, we decided it was time for a change. We'd had our fill of cobblestones, tourists and slow broadband. Plus our customers wanted better parking. Oh, and our creative teams wanted more light – lots of it. The antidote proved to be an airy attic space on Grev Turegatan 18 – right in the heart of the Stureplan Golden Triangle. Come bye and check it out.
A shot taken from our recent workshop at Hyper Island where we challenged students to redefine brand stories for the digital age.
Richard Hammond and David Gray lead a workshop on reinventing brand storytelling for the digital age recently for Interactive Art Directors at Hyper Island, the acclaimed digital school based in Stockholm, Sweden.
Richard Hammond is our new VP Business Development. Before joining Open, he was Senior Account Director for GYRO/HSR, for more than 50 countries in Europe and Asia. He has extensive experience with brands such as SanDisk, John Deer, OBH Nordica, Chrysler, Heinz, Blackberry and Samsung. He has run his own agency and also worked at Legas Delaney, London as well as Bozell Group Worldwide.
Maria joins the agency with 27 years of experience in the business, so there are few types of projects she hasn’t done or can’t handle. Maria most recently handled the operational part of the Swedish Expo 2012 Pavilion in Korea and has previously worked with new Open CEO Gunilla Lundström at Gyro, handling brands and clients such as ITT, Metso, Logica and Stockholm – the Capital of Scandinavia.
A semi-professional sailor, passionate car enthusiast and brand-builder, Henrik has worked at Lowe Brindfors and Grow with accounts like Helly Hansen, Seger, Ericsson, Bentley, Saab, Habo and Fisker Automotive. He advises on strategy, supports clients’ marketing and communications and hosts branding workshops as well.
Gunilla joins Open following an extensive career as a branding and communications consultant at global agencies such as Dowell//Stubbs-Gyro, where she worked for eight years with positioning Stockholm as The Capital of Scandinavia.