Blogginlägg

'Open the window and stick your head out occasionally.'

2015-04-27 21:43 CEST UP THERE, EVERYWHERE A blog post about advertising and marketing research that encourages you to open the window and stick your head out occasionally and see it like it’s really like.

​Greece and the ‘C’ Word. TED Talk Greece

2015-03-04 14:39 CET UP THERE, EVERYWHERE Greece is in the middle of a crisis. This article looks at how Greece, along with many other places, could look to attract a new breed of independent, cloud based, worker as tax payers. Author Julian Stubbs gave a TED talk in Greece entitled Greece & the C Word on February 28th, 2015 and this blog covers his 18 minute speech.

Place Branding Cardiff? Lagom no, Daleks yes.

2015-01-18 19:45 CET UP THERE, EVERYWHERE Cardiff, the capital of Wales, is certainly not a lagom city. I was recently asked to be a keynote speaker on City Branding at the Capital City Vision Event in Cardiff (www.cdffuture.com/page/programme/). They asked me to talk about my experience with the branding and marketing of Stockholm and other places.

Working globally online: The rise of E-PLOYMENT

2015-01-11 19:48 CET UP THERE, EVERYWHERE There are huge shifts taking place in employment across the globe. These two articles, from the UK's Daily Telegraph and The Economist, look at some of the trends.

Place Branding: Roffa Rising

2014-12-10 07:40 CET UP THERE, EVERYWHERE Rotterdam, the un-sung, second city, that everyone kind of overlooks. Well, if you get a chance, check it out – things are happening. I've just spent a day there and it’s a cool, happening, city with more of a business beat than most places and an impressive skyline.

Place Branding. Is Breaking Bad Good or Bad for Albuquerque?

2014-10-01 10:47 CEST UP THERE, EVERYWHERE I have a theory. New York City cops act the way they do because they have seen how New York cops act in the movies. Similarly, film and television can have a huge impact on how a destination acts in terms of their marketing activities. TV and film can have a huge impact on Place Branding. Here Julian Stubbs, head of Place Branding at UP THERE, EVERYWHERE, considers the plot.

Improving Business Language & Writing

2014-09-26 16:38 CEST UP THERE, EVERYWHERE Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that makes them all sound identical? The BBC Radio 4 programme IN BUSINESS and presenter Peter Day looks at the topic.

Head in the Clouds? Beyond Employment in the Creative Services Industry.

2014-04-07 10:01 CEST UP THERE, EVERYWHERE 'Ad agencies & marketing service companies should be extremely nervous right now about the freelance networks going out to compete with them. Networks made up of people achieving a better work/life balance, becoming more free and taking control of their own lives & future. This book tells you why they're succeeding and how you could too' Lynn Franks, Women’s Empowerment Guru, Business Women

A CRISP Approach to Brand & Communications Strategy

2014-03-31 11:01 CEST UP THERE, EVERYWHERE Over the years I’ve seen briefs perfectly written, creative work that responds to that brief and brilliant on target marketing communications strategies defined. Yet still many of these campaigns run into trouble when introduced. Why? Because many fail to apply a few very simple criteria to judge the strategy and creative work by.

The $50 Billion Dollar Gold Medal

2014-02-11 07:13 CET UP THERE, EVERYWHERE Why do so many cities chase the Olympic dream of hosting the most expensive show on earth? It’s actually a complex mix of reasons. The Russians say they want to encourage tourism and put it on the map. Well, here’s just a guess, but at $50 billion dollars from a tourism or inward investment perspective I don’t think it will pay off.