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REDKEN for Diesel Black Gold - NYFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige DIESEL BLACK GOLD FALL - WINTER 2014 In true New York fashion, Redken Global Styling Director Guido kept the hairstyle full of ease at Diesel Black Gold, applying body full volume amplifier and nothing else to damp hair. Once the hair was dried naturally, Guido and his team used curling irons to supplement natural movement if needed.

REDKEN for Christopher Kane LFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige CHRISTOPHER KANE FALL - WINTER 2014 Redken Global Styling Director Guido left each models individual hair type and length au naturale in order to create an effortless quality to overall style. On dry hair, Guido applied shine flash 02 as a texturizer to not only increase shine, but weight as well. Consequently, the style wasn't too romantic or sophisticated, but rather undone and cool.

REDKEN for Alberta Feretti MFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige ALBERTA FERETTI FALL - WINTER 2014 Redken Global Styling Director used satinwear 02 prepping blow-dry lotion to give the hair a soft and smooth texture prior to styling the hair. While Guido departed from natural hair for Alberta Ferretti, he did weave in elements of ease with the looseness of the ponytail.

REDKEN for Bottega Veneta MFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige BOTTEGA VENETA FALL - WINTER 2014 Redken Global Styling Director Guido used extensions to add a twist on a classic ponytail. Once the extensions were in place, Guido used fabricate 03 heat active texturizer and a flat iron to achieve the blunt straight finish at Bottega Veneta.The hair for Bottega Veneta is clean and sharp, which is a bit of a departure from previous seasons.

REDKEN for Dolce&Gabbana MFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige DOLCE & GABBANA FALL - WINTER 2014 Redken Global Styling Director Guido swept the hair up in a classic Dolce & Gabbana manner, which is synonymous with soft, romantic and truly elegant style. In order to achieve this airy quality to the hair, Guido used body full volume amplifier and a spritz of pillow proof blowdry two day extender before twisting the braid into a soft updo.

REDKEN for Jil Sander MFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige JIL SANDER FALL - WINTER 2014 Redken Global Styling Director Guido took a minimalistic approach to hair at Jil Sander, foregoing cocktails of product and hot tools altogether. Once the model's hair was freshly washed with Redken's hair cleansing cream shampoo, Guido's team absorbed the excess moisture with hand towels and then left the hair relatively untouched.

REDKEN for Prada MFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige PRADA FALL - WINTER 2014 The hair for Prada is actually identical to the look Redken Global Styling Director Guido created for the eight women that were featured in the men's show. Guido coated the hair from root to ends with flex move ability 05 and then used his hands, rather than a comb, to gather the hair into a low, tight bun.The Prada look features a very basic idea of hair.

REDKEN for Roberto Cavalli MFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige ROBERTO CAVALLI FALL - WINTER 2014 Redken Global Styling Director Guido created a messy wet knot, which is fitting for the inherently sexy Cavalli woman. Outshine 01 anti-frizz polishing milk was liberally applied to give a wet shine finish to the hair. Once the knot was fastened in the back, Guido sprayed forceful 23 super strength hairspray to give the hair some form to the mess.

REDKEN for Akris PFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige AKRIS FALL - WINTER 2014 Redken Global Styling Director Guido coated the hair, section by section, with hardwear 16 super strong sculpting gel before combing the hair backwards towards the nape of the neck. Once the low chignon was fastened, Guido applied shine flash 02 glistening mist and diamond oil shatterproof shine over the head to create a high gloss, high shine look for Akris.

REDKEN for Alexander MqQueen PFW AW14

2014-03-13 09:00 CET L´Oréal Professional Products Division Sverige ALEXANDER MQQUEEN FALL - WINTER 2014 Redken Global Styling Director Guido wove together futuristic design elements with a classic Elizabethan hairstyle to create the truly unique McQueen look this season. Once the hair extensions were attached just above each temple, Guido and his team applied Shape factor 22 before braiding the hair in a spiraled design around the model's head.