During the last few years Team Sportia has gradually strengthened its position as the leading bicycle chain by signing a number of attractive sponsorship agreements. Now Team Sportia takes the next step and initiates collaboration with Tvåhjulsmästarna and its 45 stores.
The collaboration officially starts September 1st 2015, which is the start of the cycling year, and will make the strongest bicycle chain in Sweden even stronger. Tvåhjulsmästarna, with 45 bike shops nationally, joins the Team Sportia purchasing organisation, where BikePartner and its 35 stores are already included. Richard Westerlund, Deputy CEO of Team Sportia and responsible for the cooperation, sees many advantages with the new organisation:
- If you are working with the best bicycle suppliers you must have the knowledge and experience to perform service in store, it is a requirement. We are currently in the process of certifying all Team Sportia stores that sell bicycles and by incorporating Tvåhjulsmästarna we get another 45 skilled bicycle dealers who bring knowledge to the organization and strengthen our concept. Besides it is obvious that an increased number of stores gives us even better possibilities to buy the right products at the right price, which will result in an even stronger offer to our customers, says Westerlund.
Team Sportia consists of about 90 stores, of which 60 are selling bicycles. Along with BikePartner and Tvåhjulsmästarna, whose stores will retain their current names, the organisation will have about 150 skilled bicycle dealers making the chain the by far largest reseller of bikes in Sweden. The size is far from the only thing that counts in this case:
- Sure, it is beneficial to be a large buying organisation, but what’s even more important is that it is a big step in our expansion within the cycling segment and our commitment to the sport of cycling. For example, we recently signed a sponsorship agreement with Lidingöloppet concerning their mountain bike race and in September we look forward to be part of a milestone in the sport of cycling in Sweden as the main sponsor of Velothon Stockholm. It is clear that Tvåhjulsmästarna and their skilful store fits perfectly into this venture, says Richard Westerlund.
For more information, please contact:
Richard Westerlund, Deputy CEO
Team Sportia AB
Phone: 031-355 10 41
Team Sportia is a chain consisting of ninety local sports retailers with combined sales of over 2 billion excl. VAT. All stores are owned and run by dedicated enthusiasts who know most local teams and clubs. We all have a genuine interest in sporting goods - and are keen to share our knowledge of sports such as football, cycling, swimming, running and cross country skiing. Through various partnerships we support about 1.500 sports clubs and associations around the country and since 2010 we are proud sponsor of En Svensk Klassiker.