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Tusentals svenskar samlas i Londons Hyde Park för traditionellt svenskt midsommarfirande

Pressmeddelanden   •   Jun 06, 2011 16:26 CEST

”Att midsommar konkurrerar med julen som den främsta av helger i Sverige vet vi redan, men kanske blir den än mer betydelsefull utomlands då den är den mest svenska och unika av traditioner”, hävdar Annika Wahlberg.

Midsommarfirandet i Hyde Park började som en mindre picknick för ett trettiotal deltagare under 1990-talet och har vuxit till en populär årlig sammankomst för den stora svenskbygden i staden. ”Polisen uppskattade ungefär 3,000 deltagare förra året, vilket är helt fantastiskt”, säger Peter Sandberg, kommunikationschef på Handelskammaren.

Att bibehålla midsommarfirandet i Hyde Park är dock en utmaning. ”Royal Parks som sköter Hyde Park uppmuntrar kulturella aktiviteter och försöker arbeta med oss för att förverkliga att firandet kan äga rum. Vi hoppas att få vara kvar i framtiden, men det hänger på att alla som är där hjälper till”, understryker Peter Sandberg. Svenska Handelskammaren i Storbritannien får strikta regler om formerna för firandet. Exempelvis får midsommarstången bara ha en viss höjd och sophanteringen är ett kommande problem. ”Vi är bara tio personer från Handelskammaren, så vi uppmuntrar alla deltagare att hjälpas åt med städningen. Vi är en icke vinstdrivande organisation och önskar helst inte kommersialisera midsommar”.

Den stora kollektiva picknicken inkluderar allt man kan önska sig från midsommar. De flesta deltagarna kommer med färdigpackade midsommarmenyer, med både inlagd sill, nypotatis, lax, köttbullar och snaps på menyn. ”Varje år delas det ut sånghäften till deltagarna. Har vi tur får vi ibland till en gemensam ’Helan går’, vilket blir magiskt i den stora folkmassan.

Många förbipasserande britter undrar ofta vad som försiggår. Människor har midsommarkransar i håret, äter inlagd sill och dansar som små grodor runt en midsommarstång. Det hela ter sig mycket mystiskt för britterna, men är samtidigt väldigt inbjudande då vi alla är glada”, sammanfattar Annika Wahlberg.

The Swedish Chamber of Commerce was founded in 1906 and has around 400 Member companies, representing not only Swedish companies but also British and European companies interested in strengthening their existing ties with Sweden and the UK or expanding to new markets. Today the Swedish Chamber is one of the largest and most active foreign Chambers in the UK.

Midsommardagen den 25 juni samlas tusentals svenskar, och deras utländska vänner, för att inta Londons Hyde Park för trettonde året i rad för svenskt midsommarfirande. Firandet som vuxit fram gradvis under åren utgörs av en stor picknick, traditionell dans runt midsommarstången, snapsvisor och andra svenska sommarlekar såsom kubb. Svenska Handelskammaren är arrangör.

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Magnus Olsson, H&M and Björn Savén, IK Investment Partners elected new Council Members at the 104th Annual General Meeting of the Swedish Chamber of Commerce for the UK

Pressmeddelanden   •   Jun 03, 2011 13:00 CEST

“The United Kingdom is a very important market to H&M so naturally Anglo-Swedish relationships are close at heart to us”, says Magnus Olsson, General Manager at H&M in the UK and Ireland. H&M is today one of the largest Swedish employers in the UK.

 “I am delighted to take up this new role as Council Member and look forward to working with its members to further develop the excellent services of the Swedish Chamber of Commerce for the UK”, says Björn Savén. IK Investment Partners was founded in London in 1989.

Björn Savén and Magnus Olsson’s names was brought forward by the Chamber’s Nomination Committee and endorsed by the AGM.

“To be able to include such distinguished businessmen in the Council is a privilege.  I sincerely look forward to working closer with both Björn Savén and Magnus Olsson, as part of the Council, over the coming year”, says Paul von der Heyde, Chairman, Swedish Chamber of Commerce for the UK.

Björn Savén and Magnus Olsson fill the open positions in the Council following Karl-Johan Persson, H&M and Sir John Grant, KCMG, stepping down.

The AGM included the presentation of the Chamber’s Annual Review. “We conclude a successful year at this year’s AGM”, says Annika Wahlberg, Managing Director, Swedish Chamber of Commerce for the UK. “Our aim is to provide members with opportunities to network, to exchange ideas and knowledge between businesses and the two countries, and to promote Anglo-Swedish business. During the past twelve months we have managed to put on 70 events, which is probably more than any other foreign Chamber in the UK and other Swedish Chamber’s abroad.”

The Secretariat has been working with its “Strategy for Growth”, initiated in 2010, focussing on the strategic recruitment of large Swedish industrial, financial and holding companies. “We are looking at strategic recruitment and decided to focus on the larger businesses initially, followed by a specific focus on entrepreneurs.” The strategy was successful over the previous twelve months, of all members recruited 30% were large-sized businesses (up from 22% the year before). Total number of members dropped slightly (-1,3%), mainly because of difficult retention following the recession, but recruitment compensated for most of it. “We can see a dip in resignations in 2011 and forecast continued growth over the coming years”, Annika Wahlberg concludes.

The Members' Luncheon following the AGM also included the presentation of this year's Investor Scholarship to Helena Lindahl by Dr Beatrice Engström-Bondy, Investor AB as well as a keynote speech by Mats Granryd, CEO & President, Tele2.

Contact
Peter Sandberg, Communications Manager
Swedish Chamber of Commerce for the UK
Sweden House
5 Upper Montagu Street
London W1H 2AG
United Kingdom
Tel 020 7224 8001
Fax 020 7224 8884
Email sandberg@scc.org.uk 
Web www.scc.org.uk

The Swedish Chamber of Commerce was founded in 1906 and has around 400 Member companies, representing not only Swedish companies but also British and European companies interested in strengthening their existing ties with Sweden and the UK or expanding to new markets. Today the Swedish Chamber is one of the largest and most active foreign Chambers in the UK.

The 104th Annual General Meeting of the Swedish Chamber of Commerce for the UK was held at The Landmark London Hotel on 3 June and saw the election of Magnus Olsson, H&M and Björn Savén, IK Investment Partners as a member of the Council.

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Om The Swedish Chamber of Commerce for the UK

The Swedish Chamber of Commerce for the UK - The Gateway to Anglo-Swedish Business

The Swedish Chamber of Commerce was founded in 1906 and has around 400 Member companies, representing not only Swedish companies but also British and European companies interested in strengthening their existing ties with Sweden and the UK or expanding to new markets. Today the Swedish Chamber is one of the largest and most active foreign Chambers in the UK.

Adress

  • The Swedish Chamber of Commerce for the UK
  • Sweden House, 5 Upper Montagu Street
  • W1H 2AG London, United Kingdom
  • Vår hemsida

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