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Hi3G brings Elitserien to 3G mobiles

Pressmeddelande   •   Maj 07, 2002 10:19 CEST

Hi3G today announced their exclusive rights to send ice hockey content to 3G mobiles from Elitserien. The agreement with Svenska Hockeyligan AB covers both content rights as well as sponsorship of Elitserien.

Through their 3G mobiles, Hi3Gs customers will be able to see, and interact on excerpts from Elitserie matches, goals, match sequences, commentaries, pictures, results, archive material, goal makers and results tables. The rights are exclusive for Hi3G for all mobile technologies including GSM and UMTS for three seasons until the end of April 2005. The details of the agreement have not been publicized.

-We work on putting together a tantalizing offer of mobile 3G services for our customers. Sport is definitely one of the content areas where we invest, and our customers will appreciate the closeness to their favorite teams through 3G mobiles. With ice hockey being one of Sweden's most popular sports, connecting it to this very positive force, says Chris Bannister, CEO Hi3G, will further strengthen our future brand.

- For Svenska Hockeyligan it is valuable to take part in the development towards new forms of exposing high quality ice hockey. Our vision is that the 3G service offering will bring interested fans a quick and good picture of current hockey events. At the same time, we are looking forward to our sponsorship co-operation with Hi3G, says Hans Nyberg, VD Svenska Hockeyligan.

Note to the Editor: This is the second exclusive sports content/sponsorship agreement for 3G mobiles, signed by Hi3G this year. On January 16th, Hi3G announced that the company reached an agreement with ISPR regarding sponsorship of Allsvenskan, Damallsvenskan, Superettan and Svenska Cupen. As part of that agreement Hi3G secured the exclusive rights to provide sports content to mobile phones and wireless devices for all the above series and for the home games of the Swedish National Teams in Football and matches in Sweden in the UEFA cup.

For more information, please contact:

Niclas Lilja, Communications Director, Hi3G

Tel: +46 (0) 7 33 55 70 90, e-mail: niclas.lilja@hi3gaccess.se

Hans Nyberg, VD, Svenska Hockeyligan AB

Tel: + 46 8 659 2600, e-mail hans.nyberg@hockeyligan.se

Hi3G's ambition is to become the leader in the Scandinavian 3G market. The company has Swedish andDanish3G licences andwilloffer attractive and innovative mobile multimedia services.Beinga pure 3Gcompany with global reach makesHi3G focused and strong. The company isowned by Hutchison Whampoa (60%) and Investor AB (40%), who both have solid networks and industry track records worldwide.Hi3G is building its customer offering together with other Hutchison Whampoa companies that hold 3G licences in Australia, Austria, Hong Kong, Israel, Italy, and the United Kingdom. Please stay in touch and visit www.hi3gaccess.se.

Svenska Hockeyligan AB ägs av elitserieklubbarna i ishockey och omsätter idag ca 120 mkr årligen. Uppgiften är att dels tillvarata elitserieklubbarnas gemensamma sportsliga intressen nationellt och internationellt och dels att marknadsföra klubbarnas gemensamma kommersiella rättigheter. På klubbarnas uppdrag tecknar Svenska Hockeyligan avtal för alla typer av

mediarättigheter - TV, radio och nya medier - samt större sponsringsavtal som bl a innehåller is- och sargexponering på samtliga elitseriearenor.

www.hockeyligan.se