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Natalie Tideström Heidmark appointed CEO of United Screens

Pressmeddelande   •   Apr 17, 2019 16:43 CEST

Natalie Tideström Heidmark, CEO, United Screens, Nicolin Lillhage, COO, United Screens & Stina Bergfors, co-founder

Luxembourg/Stockholm, 17 April 2019 – RTL Group today announced the appointment of Natalie Tideström Heidmark as new CEO of United Screens, the leading multi-platform network (MPN) in the Nordics, effective 1 April 2019.

Natalie Tideström Heidmark, most recently Sales Director of United Screens in Sweden, will succeed the co-founder and CEO of United Screens, Malte Andreasson. Malte Andreasson has decided to step down as CEO of United Screens and will continue to work for the company in a consulting capacity.

As part of a new management structure at United Screens, Nicolin Lillhage, most recently Branded Content Director at United Screens, was appointed Chief Operating Officer (COO) and Deputy CEO of United Screens, also effective 1 April 2019. Stina Bergfors, co-founder, will continue to work closely with the new management team as an advisor for United Screens.

Natalie Tideström Heidmark joined the Creative Sales team of United Screens in 2014. From 2016 to 2018, she served as Head of Commercial of the company. Before joining the MPN, she held positions at one of Sweden’s leading news media, Sydsvenskan, and at the digital communications agency Visual Art.

United Screens is the leading multi-platform network in the Nordics and registered 8 billion video views in 2018. The company represents hundreds of influencers in music, lifestyle and entertainment across all social media platforms. The company was founded by Malte Andreasson and Stina Bergfors in 2013 and acquired by RTL Group in January 2018. United Screens is based in Stockholm, with offices in Oslo, Helsinki and Copenhagen.

RTL Press Release

United Screens grundades 2013 och är Nordens största medieföretag inom online video, som i sin tur är en del av Europas största mediebolag RTL Group. Sedan starten har United Screens kopplat samman Nordens största influencers och kreatörer med världsledande kunder genom annonsering på Youtube och influencer marketing, på alla sociala medie-plattformar. Via United Screens eget produktionsteam hjälper vi även annonsörer och varumärken att producera innovativa produktioner inom online video. Idag är United Screens 65 medarbetare i hela Norden, med kontor i Stockholm, Oslo, Helsingfors och Köpenhamn.

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