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Q&A Place Branding and Destination Marketing

Q&A Place Branding and Destination Marketing

Blog posts   •   Feb 24, 2016 08:30 CET

 Inbound Marketing: Tailor-made or for start-ups?

Inbound Marketing: Tailor-made or for start-ups?

Blog posts   •   Feb 22, 2016 08:30 CET

The seventh edition of State of Inbound from Hubspot, the inbound marketing software platform that helps companies attract visitors, convert leads and close customers has arrived.

What life science marketing needs today

What life science marketing needs today

Blog posts   •   Feb 19, 2016 08:30 CET

In order for an agency to be able to truly communicate with life scientists, the agency needs to have people who think like life scientists. At UP FOR LIFE, it’s part of who we are. You might say it’s in our DNA.

Place branding podcast focuses on Boston, the inbound revolution and iconic landmarks

Place branding podcast focuses on Boston, the inbound revolution and iconic landmarks

Blog posts   •   Feb 17, 2016 08:30 CET

In the third episode of Wish You Were Here: The Place Branding Podcast, our hosts travel to the historic U.S. city of Boston, home of the American Revolution, the Red Sox, and a wicked clam “chow-dah.”

What is E-ployment?

What is E-ployment?

Blog posts   •   Feb 15, 2016 09:30 CET

It's not employment. It's not freelancing. It's something else. E-ployment is a new way of working in the cloud that uses the advantages offered by modern digital technology combined with a growing entrepreneurial spirit around the world. It combines the benefits of self-employment with the advantages of working as part of a team in a real company. It's the best of both worlds, as the saying goes.

The Science & SciLifeLab Prize for Young Scientists

The Science & SciLifeLab Prize for Young Scientists

Blog posts   •   Dec 02, 2015 09:18 CET

December means that it's time for The Science & SciLifeLab Prize for Young Scientists. The awards ceremony is being held next week at The Grand Hotel Stockholm, where we will be announcing the winners. Four winners will share the $60,000 USD prize money and the winners paper will be published in the journal Science.

I Heart NY or I Love NY? Listen to the Place Branding Podcast and find out from Milton Glaser himself.

I Heart NY or I Love NY? Listen to the Place Branding Podcast and find out from Milton Glaser himself.

Blog posts   •   Oct 15, 2015 09:08 CEST

In an exclusive interview for Wish You Were Here The Place Branding Podcast we get to meet one of the world’s most famous graphic designers the great Milton Glaser, the man behind the iconic I Heart NY logo. Milton shares stories about how the logotype was developed and gives his view on the debate of what you call the logo, I heart NY or I love NY? What do you say?

Introducing: Wish You Were Here. The Place Branding Podcast

Introducing: Wish You Were Here. The Place Branding Podcast

Blog posts   •   Sep 13, 2015 18:20 CEST

The Place Branding Podcast: Stockholm edition Are you passionate about place branding? Or curious to learn more about how to market destinations? Either way, you’re invited to join us on a journey to uncover the most compelling examples of place branding and destination marketing in the world.

Sick of the 9 - 5? Then read on...

Sick of the 9 - 5? Then read on...

Blog posts   •   Aug 07, 2015 09:53 CEST

We've all dreamed of giving up the 9 - 5 and working for ourselves and gaining more freedom, but how does it really work? At UP we've created a new business model by setting ourselves up in the cloud. This new approach to working is called E-Ployment.

BBC Business Writing Podcast

BBC Business Writing Podcast

Blog posts   •   Jun 08, 2015 09:23 CEST

Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that make them all sound identical?

Giving A Speech? Ten Things Not To Do.

Giving A Speech? Ten Things Not To Do.

Blog posts   •   May 31, 2015 16:42 CEST

Most of us at some point in life have to stand up in front of other people and make some sort of presentation. That’s just the way it is. Whether it’s only a verbal presentation to a few people or a TED Talk with cameras and a large audience, there are some simple things to remember that will help you make as strong a presentation as possible.

Head in The Clouds. New Cloud Based Employment Trends in the Creative Services Industry.

Head in The Clouds. New Cloud Based Employment Trends in the Creative Services Industry.

Blog posts   •   May 26, 2015 15:58 CEST

No Employees, No Offices, Just People. Look at the major costs of running a creative or strategic services agency. It comes down to two big items: people & offices. When times get tough, as they do in increasingly regular cycles in our business, adjusting these two items is difficult & expensive. Imagine a structure where those two costs are vastly minimised. How one agency moved into the cloud

'Open the window and stick your head out occasionally.'

'Open the window and stick your head out occasionally.'

Blog posts   •   Apr 27, 2015 21:43 CEST

A blog post about advertising and marketing research that encourages you to open the window and stick your head out occasionally and see it like it’s really like.

​Greece and the ‘C’ Word. TED Talk Greece

​Greece and the ‘C’ Word. TED Talk Greece

Blog posts   •   Mar 04, 2015 14:39 CET

Greece is in the middle of a crisis. This article looks at how Greece, along with many other places, could look to attract a new breed of independent, cloud based, worker as tax payers. Author Julian Stubbs gave a TED talk in Greece entitled Greece & the C Word on February 28th, 2015 and this blog covers his 18 minute speech.

Publishing What Next? New Trends in the Publishing Industry in Scandinavia.

Publishing What Next? New Trends in the Publishing Industry in Scandinavia.

Blog posts   •   Jan 30, 2015 12:23 CET

The publishing industry in Scandinavia is looking for new inspiration. Is E-Ployment a possible answer? The Scandinavian Executive Publishing Meeting. Extract of speech by Julian Stubbs, UP THERE, EVERYWHERE.

Place Branding Cardiff? Lagom no, Daleks yes.

Place Branding Cardiff? Lagom no, Daleks yes.

Blog posts   •   Jan 18, 2015 19:45 CET

Cardiff, the capital of Wales, is certainly not a lagom city. I was recently asked to be a keynote speaker on City Branding at the Capital City Vision Event in Cardiff (www.cdffuture.com/page/programme/). They asked me to talk about my experience with the branding and marketing of Stockholm and other places.

Working globally online: The rise of E-PLOYMENT

Working globally online: The rise of E-PLOYMENT

Blog posts   •   Jan 11, 2015 19:48 CET

There are huge shifts taking place in employment across the globe. These two articles, from the UK's Daily Telegraph and The Economist, look at some of the trends.

A Seasonal Tale of a Louis Vuitton Bag and Just a Little Too Much Pernod Perhaps...

A Seasonal Tale of a Louis Vuitton Bag and Just a Little Too Much Pernod Perhaps...

Blog posts   •   Dec 19, 2014 13:30 CET

Truth is, I’ve come to discover that most companies are far more interested in themselves than their customers. Shocking but true. Here's a true Christmas tale...

Doom & Gloom. But a Glimmer of Light on a Dark Swedish Night

Doom & Gloom. But a Glimmer of Light on a Dark Swedish Night

Blog posts   •   Dec 12, 2014 10:06 CET

Ronald Ross was awarded his Nobel Prize for medicine in 1902 for his breakthrough work on malaria. Last year 198 million people contracted malaria and 584,000 died. Things need to change quicker.

Place Branding: Roffa Rising

Place Branding: Roffa Rising

Blog posts   •   Dec 10, 2014 07:40 CET

Rotterdam, the un-sung, second city, that everyone kind of overlooks. Well, if you get a chance, check it out – things are happening. I've just spent a day there and it’s a cool, happening, city with more of a business beat than most places and an impressive skyline.