Press release -

Book on Stockholm and destination branding goes into second edition

Wish You Were Here, The Branding of Stockholm and Destinations covers the key elements in developing a successful destination branding programme and gives an insight into the branding of Stockholm The Capital of Scandinavia.

The book looks at examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more, and examines the similarities with the branding of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both.

Julian Stubbs is an English writer and brand strategist and the person behind the branding of Stockholm, The Capital of Scandinavia. In his distinctive English style he makes the journey through the branding of destinations both enjoyable and informative.

Julian Stubbs said 'I wrote the book back in 2010 when I took two months off and bought my wife, son and myself round the world airline tickets. We traveled around 28,000 miles in 60 days and that's the exact amount of time it took me to write the book.'

Stubbs is also the founder of *UP THERE, EVERYWHERE the first global cloud based advertising agency.


In Sweden the book is available from: 

www.firmaboken.se/art-1.asp?id=3169


It's also available on Amazon at: 

www.amazon.com/Wish-You-Were-Here-Destinations/dp/1456414232/ref=sr_1_5?ie=UTF8&qid=1338701481&sr=8-5


‘‘When it comes to destination branding, Julian Stubbs has been there and done that. Luckily for us he’s now ready to pass on his knowledge. Using his first-hand experience, drawing on relevant examples, he writes in an engaging way about the brand strategies behind some of the world’s greatest places.”

John Simmons

Formerly director of Verbal Identity at Interbrand in London

“It took an immigrant Englishman, Julian Stubbs, for us as Stockholmers to understand our own strengths and natural role as the leading city in Scandinavia... this book is a useful guide for anyone working with brands and the development of destination or city brands. In this book Julian Stubbs shares his long and broad experience in brand development and management.”

Olof Zetterberg

CEO Stockholm Business Region

“Nowadays, it’s often cheaper to take the plane from Malmö to Stockholm than the train - let alone fly to Paris or London. In other words, it’s less a case of where we can afford to go than of where we can afford to miss. Wish You Were Here is essential reading for anyone who wonders what forces are at work when we choose one city over another.”

Graeme Nadasy

Executive editor, Scanorama magazine 

Related links

Topics

  • Design

Categories

  • advertising
  • branding
  • branding stockholm
  • design
  • destination branding
  • graphic design
  • graphic identity
  • identity management
  • reklam
  • social media
  • marknadsföring
  • marknadskommunication
  • rese

Regions

  • Skåne

*UP There, Everywhere is the first global cloud based advertising agency. We focus on helping clients with sophisticated products and services that make a difference to the world. With over 100 people world-wide we help our clients globally with strategic brand, marketing and communications.

Contacts

Julian Stubbs

Press contact CEO +46706557479