Stubbs will be talking about the branding of cities, places and destinations and the impact of the cloud on changing employment trends and how this can positively effect destinations.
Julian Stubbs is an international brand strategist and speaker and apart from his work for Stockholm and other destinations, he has worked with brand and identity projects for clients such as Technicolor, the Hollywood movie company, and the Nobel Peace Prize Concert, which is held annually every December in Oslo.
Stubbs said 'I'm really delighted to be asked to speak in Liverpool – it's one of my favourite cities and a place I enjoy visiting whenever possible.'
His first book on place branding, called Wish You Were Here, was published in 2011 and examines the issues in building a strong place brand and focuses on his work in developing the Stockholm brand.
Stubbs has also recently published a second book entitled 'E-Ployment. Living & Working in the Cloud.' This book covers changing employment trends and the impact of cloud based working.
Stubbs, who is English, lives in Stockholm, Sweden, and he is also one of the founders of UP THERE, EVERYWHERE, the global cloud based brand and marketing consulting group with 160 people in 20 locations.
UP THERE, EVERYWHERE is the world’s first global cloud based agency. Launched in Stockholm just two years ago, we now have over 160 people world-wide in 21 locations. We provide integrated brand, design, creative and digital services that are delivered via the cloud globally for clients with sophisticated ideas, products, services or organisations.