Place Branding: Greater Copenhagen to use the man behind Stockholm the Capital of Scandinavia as keynote speaker

Julian Stubbs, the man behind the branding of Stockholm as The Capital of Scandinavia will be a keynote speaker at the Go Greater Conference, aimed at promoting the new Greater Copenhagen region. The conference is to be held in Malmö on May 24th.

Stubbs was the man who defined the positioning for Stockholm ten years ago when the city was facing tough times following the dot com crash of 2001.

The conference will be held on May 24th at Malmö Live, Dag Hammarskjölds torg 2, in Malmö.

Julian Stubbs is Founder & CEO of the Global Cloud Based Consultancy UP THERE, EVERYWHERE and is based in Stockholm. He said:

‘I think the Greater Copenhagen model is a very interesting one in a place branding and marketing perspective. I believe that in some respects cities are becoming more important and more powerful than countries. The Greater Copenhagen concept fits very well with this thinking and transcends national borders.’ Stubbs went on to say ‘The bridge linking Sweden and Denmark has obviously had a transformative effect on the region and ease of access, turning the area effectively into a single region.’