*UP There, Everywhere - the global cloud based advertising agency - were behind the strategic planning, identity and design for the Sigtuna Festivals Literature event, held Saturday August 18th.
The event, with over 40 individual sessions, was a one day event and attracted over 1,000 people to the town. A number of Sweden's best known authors such as Bodil Jönsson, Göran Rosenberg, Christina Stielli and Magdalena Graff were present and in sessions covering everything from readings to workshops.
Julian Stubbs, the founder of *UP There, Everywhere and the place brand strategist behind the event said 'We were absolutely thrilled at the response to the festival. The streets were full and the sessions mostly sold out.' He continued 'Sigtuna is a special place and this is a really wonderful event to be involved with. As an international organisation we were able to bring our experiences from the UK where Festivals such as Edinburgh, Cheltenham and Hay provide the benchmarks for such events and are very well established way to help develop destinations.'
One of the events was a Creative Business Writers session organised by UP* who brought in the UK based business writers group Dark Angels. The session focused on the increased importance nowadays of creativity in business writing. The session was held at Sigtunastiftlesen and was sold out.
The Sigtuna Festivals Literature event has been in planning for over 18 months and is part of a long term strategy for Sigtuna that *UP There, Everywhere has been developing with Destination Sigtuna.
*UP There, Everywhere is the first global cloud based advertising agency. We focus on helping clients with sophisticated products and services that make a difference to the world. With over 100 people world-wide we help our clients globally with strategic brand, marketing and communications.