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Press Releases View all 72 hits
Press Releases • Sep 17, 2014 13:30 CEST
The way people seek information has undergone a fundamental shift over the last decade. Customers no longer wait for a sales person to call to get information about a product that may help them do their work better. In fact, they no longer even visit company websites to read about products.
Press Releases • Sep 01, 2014 11:30 CEST
The trend towards remote working and alternative self employment models is featured in the current edition of The Journal of Advertising Research. The article, that appeared in a section called Speakers Box, talks about the growing trend of global creative communities that work through the cloud in collaboration. Read the full story here.
Press Releases • Jun 23, 2014 11:13 CEST
The Journal of Advertising Research features an article this month by Julian Stubbs, CEO of UP THERE, EVERYWHERE- the Global Cloud Based Consulting company. The article, featured in a section called Speakers Box, talks about the growing trend of agencies working through the cloud.
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Blog posts View all 13 hits
Blog posts • Sep 26, 2014 16:38 CEST
Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that makes them all sound identical? The BBC Radio 4 programme IN BUSINESS and presenter Peter Day looks at the topic.
Blog posts • Apr 07, 2014 10:01 CEST
'Ad agencies & marketing service companies should be extremely nervous right now about the freelance networks going out to compete with them. Networks made up of people achieving a better work/life balance, becoming more free and taking control of their own lives & future. This book tells you why they're succeeding and how you could too' Lynn Franks, Women’s Empowerment Guru, Business Women
Blog posts • Mar 31, 2014 11:01 CEST
Over the years I’ve seen briefs perfectly written, creative work that responds to that brief and brilliant on target marketing communications strategies defined. Yet still many of these campaigns run into trouble when introduced. Why? Because many fail to apply a few very simple criteria to judge the strategy and creative work by.
Blog posts • Feb 11, 2014 07:13 CET
Why do so many cities chase the Olympic dream of hosting the most expensive show on earth? It’s actually a complex mix of reasons. The Russians say they want to encourage tourism and put it on the map. Well, here’s just a guess, but at $50 billion dollars from a tourism or inward investment perspective I don’t think it will pay off.