​Urbanista x Movember Foundation

Urbanista initiates cooperation with the Movember Foundation and creates headphones to contribute to the fight against cancer.

Join the fight for men’s health!

Urbanista now launches the Movember special edition earphones where 25 SEK of each item sold will be donated to the Movember Foundation. The earphones are a special edition of the popular San Fransisco earphones, carefully designed to identify the wearer with the Movember Foundation and express moral support.

“We are excited to see the outcome of this partnership. Too many men are dying too young; in Sweden on average four years younger than women, for reasons that are largely preventable. Prostate cancer, the second biggest cancer affecting men, is set to double in the next 15 years. We can’t afford to stay silent. Urbanista’s new Movember edition earphones offer the opportunity to show support for Men’s Health and also donate to help have an everlasting impact in the face of men’s Health.” Max Vere-Hodge, Senior Partnerships manager at Movember Foundation

The earphones with the tagline “Us against cancer” printed on the tangle free wire are designed for your everyday use. A detachable moustache is included in the box if you wish to take your Movember statement one step further. The earphones are equipped with a microphone and one button remote which allows you to answer incoming calls and control your music.

“We are happy to enter into this collaboration as Urbanista wishes to inspire with design and music whilst contributing for a good cause. Since music is a natural part of life that brings you joy, adrenalin and courage, the collaboration is obvious. We hope to contribute to raise awareness of men’s health challenges and change the face of mens health with this special edition.” Says Anders Andreen, CEO Urbanista

By purchasing these earphones you contribute to the fight for men living happier, healthier, and longer lives, 25 SEK of your purchase can save lives!

US AGAINST CANCER

Available online www.urbanista.com and at all Tele 2 stores throughout November.

Retail price: 199 SEK /19 EUR

For more information or hi-res images,

Please contact Nadine Schultz, Marketing Manager, Urbanista AB mob. +46 739 975 287 or mail nadine@urbanista.com

Facts:

Globally 1 man in 8 will be diagnosed with prostate cancer during his lifetime. It’s the second most common cancer in men, and the number of men living with a diagnosis is predicted to almost double by 2030. The Movember Foundation is investing in the future of these men; bringing new treatments to patients faster.

About the Movember Foundation

The Movember Foundation established in 2003 is a global charity focused on raising awareness and funds, not solely for prostate cancer, but for men’s health issues such as testicular cancer and suicide prevention too. The Movember Foundation aims to increase early cancer detection, diagnosis and effective treatments, and ultimately reduce the number of preventable deaths and encourages men to adopt a healthier lifestyle. This year you can raise money in three ways: Grow a moustache, Move by setting yourself a physical challenge or Host an event. Sign up and join the fight for men’s health at Movember.com