L’ORÉAL PARIS SIGNS MATTHEW FOX AS THE NEW SPOKESPERSON FOR ITS MEN EXPERT LINE

L’Oréal Paris is pleased to welcome Matthew Fox, lead of the hit television series LOST, as the new spokesperson for the Men Expert line throughout the world, except in the United States and Canada.

Matthew Fox will represent the Men Expert Hydra-Energetic skincare line that has met with great success with consumers.

“I'm thrilled to be working with L'Oréal Paris. I really appreciate the innovative and high-performance nature of the brand, as well as its values of open mindedness and diversity.
L’Oréal Paris offers women - and now men - throughout the world care products at the leading edge of technology,” says Matthew Fox.

“Matthew Fox is a rising star in Hollywood. He is also one of the heroes of the world’s most famous series. In addition to his undeniable professional and artistic qualities, his appeal, charisma and “friendly” virility make him a perfect Ambassador for Men Expert. Matthew symbolizes naturalness and simplicity, ‘a healthy mind in a healthy body!’… It’s a strategic turning point for L’Oréal Paris and Men Expert in terms of awareness and advertising” says Youcef Nabi the brand’s International Manager. Matthew Fox’s mission is to convince millions of men that caring for their skin will let them delay signs of ageing and feel good about themselves”.

After studying economics at Columbia University, Matthew planned on a career on Wall Street but became interested in acting from his experience as a model.


The public discovered Matthew in the television series Party of Five, which received a Golden Globe for Best Dramatic Series in 1996, but his career really took off with LOST. Matthew plays the lead role of ‘Jack’ for which he was nominated in 2006 for a Golden Globe for Best Actor in a Dramatic Series. LOST won multiple Emmy Awards in 2005, and the entire cast received the Screen Actors Guild Ensemble Award in 2006.

Matthew recently starred in the Warner Bros. feature, We Are Marshall, directed by McG, and in February 2008, he’ll be seen again in the international thriller Vantage Point, for Sony, in which he stars opposite Dennis Quaid and Forest Whitaker.

Matthew Fox is currently filming Speed Racer, a film based on the classic Japanese manga. Larry and Andy Wachowski are directing this Warner Bros. feature. It will be released in May 2008.

As the new spokesperson for Men Expert, Matthew Fox responds to men’s needs to identify with a personality that seems close and accessible to them. Thus, the brand is reaffirming its aim to adapt its communications strategy to men, by taking their differences, aspirations and experiences into account.