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Pressmeddelande
Newline and ECCO Sport in new business alliance
Ecco
2004-01-06 00:00Newline and ECCO Sport are now joining forces. The intention is to increase the companies shares on both the national and international sports market.
Newline has developed and produced sports wear since 1981, and in 2001 ECCO Sport started their entry into the sports market with their new sports shoe collection, Receptor by ECCO. The two companies have now decided to co-operate in sales, marketing, sponsorships and retail. By working together and sharing knowledge, both Newline and ECCO Sport are convinced that they will strengthen their position.
'Newline didnt hesitate on making the decision to co-operate with ECCO Sport. One of the reasons was that ECCO never compromises on the quality of the product. We specialize in different sectors of the sports market. By joining forces we can give active consumers the ultimate feeling of pleasure, when they do sports,' says Helge Petersen, Brand manager/President at Newline.
The two companies will focus on walking, running and triathlon. With their functional sports wear Newline is a very strong brand in these areas. The brand has gained much strength over the years and is capable of challenging the global brands on the European market. In contrast ECCO is a new player on the sports market but already well respected for their products. Since 2001 ECCO has produced sports shoes for walking, and in 2004 ECCO Sport will introduce a new running shoe the Receptor RXP.
'Since we launched the collection Receptor by ECCO in spring 2001 it has been a huge success. After only three years we have become a serious player on the sports market. The alliance with Newline will enforce this position because Newline is one of the most powerful brands in relation to functional sports wear, ' says Claus Jensen, sales manager at ECCO Sport.
In the beginning of January 2004 Newline and ECCO Sport will decide, which geographical markets they want to focus on. Shortly hereafter both shops and partners connected to these markets will be introduced to the new alliance. The first jointed sponsorship will take place at the World Championship for duathlon in August 2004.
Newline has developed and produced sports wear since 1981, and in 2001 ECCO Sport started their entry into the sports market with their new sports shoe collection, Receptor by ECCO. The two companies have now decided to co-operate in sales, marketing, sponsorships and retail. By working together and sharing knowledge, both Newline and ECCO Sport are convinced that they will strengthen their position.
'Newline didnt hesitate on making the decision to co-operate with ECCO Sport. One of the reasons was that ECCO never compromises on the quality of the product. We specialize in different sectors of the sports market. By joining forces we can give active consumers the ultimate feeling of pleasure, when they do sports,' says Helge Petersen, Brand manager/President at Newline.
The two companies will focus on walking, running and triathlon. With their functional sports wear Newline is a very strong brand in these areas. The brand has gained much strength over the years and is capable of challenging the global brands on the European market. In contrast ECCO is a new player on the sports market but already well respected for their products. Since 2001 ECCO has produced sports shoes for walking, and in 2004 ECCO Sport will introduce a new running shoe the Receptor RXP.
'Since we launched the collection Receptor by ECCO in spring 2001 it has been a huge success. After only three years we have become a serious player on the sports market. The alliance with Newline will enforce this position because Newline is one of the most powerful brands in relation to functional sports wear, ' says Claus Jensen, sales manager at ECCO Sport.
In the beginning of January 2004 Newline and ECCO Sport will decide, which geographical markets they want to focus on. Shortly hereafter both shops and partners connected to these markets will be introduced to the new alliance. The first jointed sponsorship will take place at the World Championship for duathlon in August 2004.
Kategorisering
- Ämnen:
- Skönhet,
- Design,
- Mode,
- Förvärv, fusioner
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