Ericsson Labs challenges maps for the web with technology from Idevio

Gothenburg, Sweden, August 25, 2009. With the newly released Ericsson Web Maps, Ericsson Labs pushes the frontiers and introduces streaming maps for the web. The streaming technology used for Ericsson Web Maps is delivered by the Swedish company Idevio.

After releasing Ericsson Mobile Maps, Ericsson Labs are now taking their project one step further by launching the new product Ericsson Web Maps. With Ericsson Web Maps a new standard is set with streaming maps for the web, indicating that time has passed for conventional image based maps.

The Ericsson Web Maps carries the Ericsson signature of speed and clarity, featuring faster maps with better interaction. Ericsson Web Maps is released with APIs, web components and documentation to enable developers to bring dynamic maps into web sites or web applications.

Similar to the Ericsson Mobile Maps, the Ericsson Web Maps uses Idevio's unique and patented map technology RaveGeo to distribute and visualize the map. RaveGeo removes the constraints of fix scale levels and makes the Ericsson Web Maps five times more effective compared to other solutions. Additionally, the developer is given more flexibility in regards to configuration of the map appearance and integration of the map into other web, or mobile, applications.

"Many developers feel forced to use ad based maps with hilarious terms from vendors like Google, Microsoft, Yahoo et al. I'm proud to offer together with Ericsson the next generation digital maps, a far better alternative, unrivaled performance and sound terms for business," says Patric Nordström, CEO at Idevio AB.

Ericsson is a world-leading provider of telecommunications equipment and related services to mobile and fixed network operators globally. Over 1,000 networks in more than 175 countries utilize the network equipment and 40 percent of all mobile calls are made through Ericsson's systems. For more information: www.ericsson.com

Ericsson Labs is an Ericsson initiative for open innovation, driven by Ericsson Research. It is a portal with applications, tools and resources published by Ericsson and selected partners. For more information: http://labs.ericsson.com

Idevio delivers mapping, address look-up and routing software based on RaveGeo, the award-winning compression and streaming technology. Tools from Idevio empower defense, mobile and internet applications on everything from workstations to hand-held devices. Locago, owned and developed by Idevio, is a free mobile map service that uses the map for displaying third-party content.

For more information: www.idevio.com, www.locago.com
Contact person: Patric Nordström, CEO, Idevio AB
Phone: +46 31 779 09 60, Email: patric.nordstrom@idevio.com