Follow Melodifestivalen 2012 directly through the mobile phone and enjoy exclusive material

What many people would call the event of the year, Melodifestivalen, starts the 4^th of February. 3485 contributions were made to the show and now only 32 artists are left to compete for one of the 10 spots in the finale in Globen the 10^th of March.

During a number of weeks we get the chance to follow the 32 artists’ road towards the finale; four contests, the “last chance” and lastly the big finale in Globen. The competition is seen by millions of TV-viewers and the artists and their songs are constantly in the spotlight.

With the assistance of VMS the fans are able to follow the artists to a much greater extent than any other year and in a way never possible before. By subscribing to VMS the fans get to follow the participants directly through their telephones. At Tunigo.com, a site with 100 000 unique visitors every week, and through VMS the fans are given the chance to enjoy exclusive Melodifestivalen material several times a day. The artists are for example sharing daily interviews and personal video blogs. 

-       Telia is a proud sponsor of Melodifestivalen 2012, a competition that every year attracts millions of TV-viewers. Thanks to VMS and Tunigo everybody is now given the chance to get a closer contact with the artists and follow the exciting process, all the way to the finale in Globen. We are looking forward to see the interviews and the creation of the video blogs, Mats Alpberg, Business Developer, Head of Music Activates and Artist Relations at Telia, says.

-       We are incredibly happy about our cooperation with Telia and Tunigo.com and looking forward to participate in Melodifestivalen as a partner of Telia. Tunigo.com is already a partner of Ironroad/VMS and attracts over 100 000 music loving visitors every week. In connection with Melodifestivalen and through our cooperation with Telia even more people are given the chance to experience VMS and videos directly through the mobile phone, Magnus Kniving, CEO and group CEO at Ironroad AB, says.

Contact person Ironroad:

Carolina Mannheimer

Marketing Director at Ironroad Sweden

Tel: 070 - 866 09 06

E-mail: carolina.mannheimer@ironroad.com

Good links:

More about the mobile service VMS 

Visit Tunigo.com

More about Melodifestivalen

Post at Twitter: @Ironroad_AB Follow Melodifestivalen 2012 through VMS in your mobile phone – enjoy exclusive material, see http://bit.ly/u5klDA 

About Tunigo

Tunigo is a place for finding, consuming, commenting and discussing music together with other music lovers. Tunigo is the simplest and most entertaining way to find playlists and new music from Spotify. Here you easily find playlists for all kinds of occasions and keep track on the latest CD releases, toplists and music news. The service and brand Tunigo is developed and owned by Snowfish AB and available at Tunigo.com (desktop and mobile) as well as the Spotify-client. For more information see www.tunigo.com