More and more companies are discovering VMS as an excellent marketing channel to communicate directly with their target audience. So even Drammen Handball Team, which by VMS - video messaging on mobile phones - will communicate directly with their fans.

 Drammen Handball Team is the most respected handball team in Norway. They have always taken their fans, sponsors and members' wishes seriously and made sure that they have a close relationship and good communication with them, both on and off the field.

 Drammen Handball Team is the first sports team in Norway to initiate a new communication concept with VMS. The concept will provide all who feel a sense of belonging to the team a unique new way to follow the team. By subscription of the VMS the fans will now have the chance to follow the team with videos directly on their mobile phones, from workouts, tips and gameplay, to see what happens in the locker room and take advantage of the latest news.

 “The sport and the team live by and for our fans and we want to give the best back to them. We should not just be the best on the field, but also outside”, says Jon-Einar Hovland, Director of Drammen Handball Team.

 “Drammen Handball Team has with the VMS got their own TV channel. Here they can view the news backstage before, during and after the game. VMS is perfect for everything that has to do with sports and a service you may also get paid for, simply a win-win solution”, says Morten Hjallum, Marketing Manager for Ironroad in Norway, the company behind the VMS service.

 VMS is a simple and cost effective way to share experiences and communicate via mobile phones. The service is rapidly gaining in popularity both among individuals and among companies, for fun and entertainment and as a marketing and sales tool.

 Contact person Ironroad:

Morten Hjallum

Marketing Manager, Ironroad Norway

Tel: +47 900 83 290

Email: morten.hjallum@ironroad.com