When some EU countries are plunged in debt crisis, stock markets frighteningly fluctuate, and Purchasing Managers’ Index for the manufacturing industry is at a two-year low across the globe the new Product Development becomes increasingly yet unsurprisingly essential to businesses’ desire to secure a hold on, and consequently expand their market share.

 Next week in Copenhagen, over 120 product development professionals from cross-industry global companies will share their experience, knowledge and challenges in establishing a company-oriented process designed to bring customer-oriented and innovative products. The forum will take place January 31st – February 2nd 2012 at the ultra-modern BellaSky Comwell in Copenhagen.

Best practice case studies will be presented by: Tetra Pak, Philips Healthcare, HCL Technologies, Arla Foods, Danfoss IXA, Volvo Cars, Cad-Q, Electrolux, GSK, Merck, Grundfos, Volvo, Autodesk, IFS, Nosco, Minerva, Partnertech, PureInsight, Electrolux, Cranfield University to name a few.

What are you looking forward to the most at NPD World Tour Scandinavia?: “Opportunity to share and learn the latest product development good practices to meet the current challenges especially economic uncertainty”, says Dr. Ahmed Al-Ashaab, Senior Lecturer, Department of Manufacturing, Cranfield University and also Chairman of the NPD World Tour Scandinavia.

 Michel Sabouné, Director Front End Innovation & Design at Tetra Pak gives his take on successful product development: “The most crucial issue to overcome is having the full support from senior management to be able to follow through from Idea to launch and the ability and importance to work in a multi-disciplinary and cross organizational group at the front end of innovation”.

Lisa Bergström, Marketing Director at the organizers Midfield Media: “We are delighted to see how well received the platform has been. Our ambition was to create a hub driving the product development discussions further. Our mission is to build on the support we received to develop THE platform where all the stakeholders meet to find, and grow successful collaborations and partners.”

 “We would like to take this opportunity to thank our official partners IFS, HCL, Autodesk, Cad-Q, Minerva, PureInsight and Nosco”.

 About NPD World Tour Scandinavia:

NPD World Tour is an executive business platform and conference organized by the Product Lifecycle division at Midfield Media. The Product Lifecycle division arranges several high-level conferences within this topic area every year. To stay updated on the latest news from the Product Lifecycle Divison follow @Prod_Lifecycle on Twitter. Visit the website www.npdworldtour.com 

This event is open for press. For press passes contact Lisa Bergström.

For more information:
Lisa Bergström
Marketing Director
Midfield Media
0046 735 2617 86
lisa.bergstrom@midfieldmedia.com

Some of the partcipating organizations are: Autodesk,  Arcoma ,  CAD-Q AB,  HCL,  IFS,  PartnerTech,  Pure Insight,  Minerva,  Minerva ,  Nosco,  Cranfield University,  Tetra Pak,  Philips Healthcare,  HCL Technologies,  Arla Foods,  Danfoss IXA,  Volvo Cars,  Cad-Q,  Electrolux,  GSK,  Merck,  Grundofs,  Volvo,  Electrolux ,  Thule Sweden AB,  MAN Truck and Bus AG,  Holmen Paper AB,  Simtronics ASA,  Leaf,  GN Store Nord A/S,  Edwards Vacuum ,  ABB SPA,  Siemens Wind Power A/S,  Kemira OYJ,  Konecranes,  Lantmannen Schulstad ,  Ferring Lægemidler A/S,  Brødrene Hartmann A/S,  Coloplast A/S,  Grundfos Holding A/S,  Oticon A/S,  Unomedical A/S,  Friesland Campina,  Co-Ro Foods,  Novo Nordisk A/S,  Howden Denmark A/S,  GGP Italy SpA,  Getinge IT Solutions Aps ,  Swep International AB,  Riemann A/S ,  Scan,  Copenhagen Business School,  Perstorp,  Kemira Oyj ,  Axess AS,  Volvo Bus Corporation,  ASSA ABLOY AB,  Autoliv Inc,  Danfoss IXA A/S,  Gambro,  Lego,  Rolls-Royce Marine,  SKF,  Findus,  Cargotec,  Danfoss,  Philips