STOCKHOLM, Sweden - October 19th, 2009 - SIME , Northern Europe's largest Internet business conference, has nominated LoadImpact.com as one of the possible winners of the grand prize. The yearly event honors excellence in online communication, business practice and technology, recognizes the individuals and organizations responsible and inspire the Scandinavian Internet industry to world-class performance. The jury motivates the nomination as follows:

"A service that infact is doing load testing in a smart reliable way without you having to put resources into a massive tech project".

The team behind Load Impact enjoys the attention from the SIME jury.

"A nomination of this kind is very encouraging for the whole team behind LoadImpact.com, and a confirmation that we are doing something right", comments Load Impact CEO Ragnar Lonn.

Load Impact has experienced rapid growth since the launch early 2009 and has already executed over 50.000 load tests, which is more than any other load testing service.

"We have put usability in focus when we developed this service", explains Ragnar Lonn. "In a sense, we have taken a very complicated process of setting up and executing load tests and made it much simpler. This is something our customers seem to value. Because it is fully automated, the service is also a lot more cost-efficient than traditional load testing systems" continues Ragnar.

As companies are increasingly moving their services online, fast response times and web site uptime are becoming crucial competitive elements in the battle for customers. Since the Internet is a 24/7 front towards clients, an e-commerce site that fails to serve its customers loses revenues for every minute the site is too slow or unavailable.

"With over 50.000 load tests executed already, we are in the process of establishing Load Impact as the worldwide leader in online load testing. We have spent many years developing systems for performance testing, this is our core knowledge and we believe there is a big unexploited SME market to tap into here", explains Ragnar.

For more information:

Ragnar Lönn CEO, ragnar.lonn@loadimpact.com,

Phone: +46 709 39 09 90

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http://loadimpact.com

http://sime.nu/09/awards/rising-stars-of-the-north/load-impact/

About Load Impact

Loadimpact.com, a unique, fully automated online service for load testing of websites. It has been developed by Gatorhole AB, a company that offers products and services related to system/network performance testing and measurement. Load Impact is the most popular web site load testing service on the Internet today, with tens of thousands of users per month and a total of over 50,000 executed load tests since its launch in january 2009.