L’ORÉAL PARIS WELCOMES PIERCE BROSNAN AS ITS NEW SPOKESPERSON FOR ITS MEN EXPERT SKIN CARE RANGE

3rd December 2007

L’Oréal Paris is immensely proud to welcome actor-producer Pierce Brosnan as its new spokesperson, representing the Men Expert skin care range in all continents apart from North America.

“I am delighted to be joining the L’Oréal Paris team. I appreciate the spirit of L’Oréal Paris, its dedication to provide the most innovative, high-quality and advanced products to women and men throughout the world”, states Pierce Brosnan.

Youcef Nabi, International General Manager of L’Oréal Paris says “Pierce Brosnan seemed an emblematic spokesperson for the L’Oréal Men Expert line, with his unanimously renowned talent and his exceptional charisma. The brilliant, esteemed career of this daring actor is one worthy of much admiration. His self-assurance, allure, and ‘understated’ virility make him an ideal spokesperson for our Men Expert skin care range. Starring as the legendary character James Bond, he brought a unique combination of vitality, presence and seduction to the role that we hope he will also bring to the L’Oréal Men Expert line. Pierce embodies to perfection the Men Expert philosophy: “the future of your skin is in your hands”.

Pierce Brosnan is set to join the family of L’Oréal Paris spokespersons, which features many of the most inspirational figures in the world, such as Jane Fonda, Penélope Cruz and Scarlett Johansson.